SpyFu review

SpyFu is built for competitor research across both organic search and Google Ads. Basic costs $39 per month and includes 10,000-row search results and exports, 10+ years of historical data, 1 live site tracking project, a site audit with 50,000 crawl pages a month, 5,000 weekly tracked keyword rankings and 10 automated reports. Pro + AI is $59 for the first month and $119 per month after that, removing the row caps and adding 10 tracking projects, 500,000 crawl pages and 15,000 tracked rankings. Team/Agency costs $249 per month with 5 users. Every plan includes pre-built Google Ads campaigns, GSC integration and white-labeled reporting. The limits are weekly rather than daily rank updates and lighter backlink and audit depth than Semrush or Ahrefs. Annual billing saves 25%, and SpyFu offers a 30-day money back guarantee instead of a free trial.

Who it is for

Marketers who run both SEO and Google Ads and want competitor keyword history at a low price.

Price

Basic $39 per month; annual billing saves 25%.

BASIC MONTHLY PLAN $ 39 /month
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Domain, keyword and backlink searches with 10+ years of history
• 5,000 weekly tracked keyword rankings on Basic
• Site audit with 50,000 crawl pages a month on Basic
• Pre-built Google Ads campaigns and ad history
• White-labeled reporting and GSC integration

Strengths and weaknesses

• Strength: Basic at $39 per month is among the cheapest verified plans here
• Strength: 10+ years of organic ranking and ad history
• Strength: 30-day money back guarantee
• Weakness: Basic caps search results and exports at 10,000 rows
• Weakness: Rank tracking updates weekly, not daily
• Weakness: Pro + AI rises to $119 per month after the first month

Key facts

• Money back: 30 days
• Paid plans: Basic, Pro + AI, Team/Agency
• Annual discount: 25%

Where it ranks

SpyFu is No. 6 in our Best SEO Tools verdict.