Semrush review

Semrush is the most complete suite here for teams that research, track and fix search performance in one place. The SEO plan, at $139 per month or $117.33 per month on annual billing, covers 5 websites and 500 keywords tracked daily, with Position Tracking, Site Audit and basic keyword and competitor research. The Starter tier at $199 per month adds fuller keyword and competitor tools plus MCP access, and Pro+ at $299 per month raises limits to 15 sites and 1,500 keywords and adds historical data, content optimization, cannibalization analysis and multi-location tracking. AI search tracking is built into the plans, with prompt monitoring and AI visibility reports. The trade-off is cost as a team grows: extra users start at $45 per month and white-label reports are a $20 add-on. A free plan with 10 reports a day and a 7-day trial make it easy to test before committing.

Who it is for

In-house marketing teams and agencies that want one suite for SEO research, rank tracking, audits and reporting.

Price

Free plan with 10 reports a day; SEO plan $139 per month, or $117.33 per month billed annually.

$ 117 . 33 /mo billed annually instead of $ 139 monthly
Quoted from the vendor pricing page on November 6, 2026.

Key features

• SEO plan with 5 monitored websites and 500 keywords tracked daily
• Position Tracking and Site Audit on every paid plan
• AI visibility reports and custom prompt monitoring for ChatGPT, Gemini and Google
• Historical data, content optimization and cannibalization analysis on Pro+
• Branded and white-label PDF reports through the Pro Report add-on

Strengths and weaknesses

• Strength: The widest set of research, tracking and audit tools on this list
• Strength: A 7-day free trial and a permanent free plan for light use
• Strength: Annual billing cuts the SEO plan from $139 to $117.33 per month
• Weakness: Extra users start at $45 per month each
• Weakness: Historical data and content optimization need Pro+ at $299 per month
• Weakness: Reporting and agency lead generation are paid add-ons

Key facts

• Free plan: Yes, 1 demo project and 10 reports per day
• Paid plans: SEO, Starter, Pro+, Advanced
• Free trial: 7 days

Where it ranks

Semrush is No. 2 in our Best SEO Tools verdict.