Serpstat review

Serpstat packs a lot of data into its lower tiers. Individual costs $50 per month and includes keyword research, site analysis, a rank tracker, site audit and backlink analysis, with 5 projects, 100 searches a day, 10,000 keyword position checks and 30,000 audited pages a month. Rank tracking updates daily and covers organic and paid positions on desktop and mobile. Team, at $100 per month, adds unlimited projects, 3 users, API access, MCP integration with ChatGPT and Claude, batch analysis, keyword lists, scheduled reports and 1,500 AI visibility checks a month. Agency at $410 per month adds white-label reports and 30 users. The interface is denser than Moz or Mangools, and Individual lacks JavaScript rendering, AI tools and long data retention. Annual billing saves up to 27%, and a 7-day trial lets you test the data quality on your own market first.

Who it is for

Budget-conscious agencies and freelancers that want API access and high limits per dollar.

Price

Individual from $50 per month; annual billing saves up to 27%.

Individual $50 /mo SAVE $228 ANNUALLY
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Keyword research, site analysis, rank tracker, site audit and backlink analysis on Individual
• 10,000 keyword position checks and 30,000 audited pages a month on Individual
• Daily rank updates for organic and paid keywords on desktop and mobile
• API access, batch analysis and MCP integration from Team
• AI visibility checks for ChatGPT, Grok, Gemini and other models on Team and Agency

Strengths and weaknesses

• Strength: Individual covers the five core SEO tools for $50 per month
• Strength: Team includes 3 users and unlimited projects
• Strength: A 7-day free trial is available
• Weakness: Individual has no API access, keyword lists or AI tools
• Weakness: JavaScript rendering in Site Audit needs Team
• Weakness: Individual has the shortest data retention of the four plans

Key facts

• Free trial: 7 days
• Paid plans: Individual, Team, Team x2, Agency
• Annual discount: Up to 27%

Where it ranks

Serpstat is No. 5 in our Best SEO Tools verdict.