Moz Pro review

Moz Pro suits marketers who manage a few sites and want straightforward limits. The entry Starter plan costs $49 per month and is aimed at individuals with a single website. Standard costs $99 per month, or $79 per month on yearly billing, and includes 1 user, 3 tracked sites, 300 tracked keywords and 400,000 crawled pages a month, plus AI visibility features such as 150 tracked prompts across GPT, Gemini and Google AI Mode and 2 AI content briefs a month. Medium, at $179 per month, adds a second user, 10 sites and 1,500 keywords, and is the plan Moz marks as most popular. A free Moz Community account gives limited access to MozBar, Keyword Explorer and Link Explorer. The weak points are low keyword allowances on Standard, $49 per month for each extra seat and add-on fees for more campaigns or keywords. For a small in-house team it is easy to budget and easy to learn.

Who it is for

Small businesses and in-house marketers who want a familiar suite with clear plan limits.

Price

Starter from $49 per month for one website; Standard $99 per month or $79 per month billed yearly.

Our entry-level plan is available for $49/month.
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Starter plan for individuals managing a single website
• Standard tracks 3 sites and 300 keywords with 400K pages crawled a month
• AI visibility dashboards with prompt tracking across GPT, Gemini and Google AI Mode
• AI content briefs on every main plan
• Add-ons for extra campaigns, keywords and crawl pages

Strengths and weaknesses

• Strength: $49 per month Starter is a low-cost way into Moz Pro
• Strength: Yearly billing saves 20% on the main plans
• Strength: A free Moz Community account gives limited MozBar, Keyword Explorer and Link Explorer access
• Weakness: Standard tracks only 300 keywords
• Weakness: Extra user seats cost $49 per month each
• Weakness: Site re-crawls are not included on Standard

Key facts

• Free access: Limited, through a free Moz Community account
• Paid plans: Starter, Standard, Medium, Large
• Annual discount: 20%

Where it ranks

Moz Pro is No. 4 in our Best SEO Tools verdict.