Simple Analytics review

Simple Analytics is an Amsterdam-based, EU-hosted analytics service that records pageviews, events, referrers and campaign parameters without cookies, local storage, IP addresses or visitor IDs. It positions itself as a cookieless layer next to GA4: because it does not need analytics consent, it can count visits that GA4 misses when visitors reject the banner, and its Enterprise offer is a 30-day proof of concept that compares the two side by side. Data can flow into Looker Studio, Power BI or a warehouse through an aggregated Stats API and a Raw Export API. The self-serve plan is priced by monthly pageviews and includes 1 user, and a free plan for hobby sites covers 1 user, 5 websites and the latest month of data with a badge. Simple Analytics reports 31,300+ users. Its prices showed in euros from our location, so the US dollar price is pending.

Who it is for

EU teams measuring traffic GA4 loses after consent is rejected

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Free plan for hobby sites with 1 user, 5 websites and 1 month of history
• One-page dashboard with no configuration
• No cookies, no IP address storage and no visitor IDs
• Aggregated Stats API and Raw Export API for BI tools and warehouses
• Enterprise proof of concept runs alongside GA4 for 30 days

Strengths and weaknesses

• Strength: Permanent free plan
• Strength: Data stored in the EU, primarily in the Netherlands
• Strength: 14-day trial with no credit card
• Weakness: Prices did not display in US dollars from our location
• Weakness: Free plan keeps only the latest month and requires a badge
• Weakness: Paid plan includes 1 user, with extra users charged per month

Key facts

• Free plan: 1 user, 5 websites, 1 month history
• Free trial: 14 days, no credit card
• Hosting: EU, primarily the Netherlands

Where it ranks

Simple Analytics is No. 8 in our Best Website Analytics Tools verdict.