Phorest review

Phorest leans toward growth and retention for salons with a steady client base. Its pricing page compares five plans, Starter, Grow, Complete, Advantage and Elite, but does not show plan totals, so the price is pending. Booking features include an appointment calendar, a waiting list, online booking around the clock from your website and social channels, controls on last-minute online bookings and which staff and services can be booked, and links between rooms, equipment and services to stop double booking. Owners can charge no-shows, sell courses and series of prepaid services with automatic redemption, and add service extras without extending appointment time. Phorest Chat adds two-way SMS, with 7,500 messages for $99 listed on some plans. Marketing and retention tools include memberships, the Phorest Ads Manager for Facebook and Instagram, leads management, Premium Consultations with photo comparisons and face mapping, Cheat Sheet AI and Front Desk AI. An optional branded app lists your salon in both app stores.

Who it is for

Established salons that want marketing, retention and a branded client app.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Online booking 24/7 through the website and social channels
• Rooms and equipment linked to services to prevent double booking
• Waiting list and the option to charge no-shows
• Courses and series of prepaid services with automated redemption
• Phorest Ads Manager for Facebook and Instagram campaigns

Strengths and weaknesses

• Strength: Optional branded booking app in the Apple and Google stores
• Strength: Premium Consultations with photos and face mapping
• Strength: Cheat Sheet AI summarizes each client before arrival
• Weakness: Prices are not published as plan totals
• Weakness: Five plan tiers take time to compare
• Weakness: Branded app is an optional extra

Key facts

• Plans: Starter, Grow, Complete, Advantage, Elite
• Two-way SMS: Phorest Chat includes 7,500 SMS for $99 on some plans
• AI tools: Cheat Sheet AI and Front Desk AI

Where it ranks

Phorest is No. 9 in our Best Salon Booking Software verdict.