M1 review

M1 is for investors who know roughly what they want to own and want deposits put to work automatically. Your portfolio is a Pie made of Slices, each a stock, ETF or nested Pie with a target percentage, and new money is spread across Slices to keep you near those targets, with one-click rebalancing when the market drifts. Dividends can be reinvested in the same security, spread across the whole Pie or moved to cash. M1 supports individual, joint and custodial brokerage accounts, traditional, Roth and SEP IRAs, and trusts. M1 Advisor, a fiduciary AI advisor that reads your real positions and balances, is free for clients. M1 says it charges no commission, trading or management fees on self-directed accounts, but a $3 monthly platform fee applies until you hold more than $10,000 on the platform, which makes it costlier than free brokers for small balances. M1 reports 400,000+ clients and $14B+ in client assets as of September 2026.

Who it is for

Long-term investors who want to set target weights once and have every deposit invested automatically.

Price

$3 per month platform fee, waived above $10,000 on the platform; no commission, trading or management fees on self-directed accounts.

M1 charges a platform fee of $3/month, which is waived for clients with more than $10,000 on the platform.
Quoted from the vendor pricing page on November 10, 2026.

Key features

• Pie portfolios of chosen stocks and ETFs with target weights for each Slice
• One-click rebalancing and dividend reinvestment options
• Individual, joint, custodial, traditional, Roth, SEP IRA and trust accounts
• M1 Advisor, a free fiduciary AI advisor that reads your actual positions
• High-Yield Cash Account and margin loans from 5.90% with $2,000+ in eligible securities

Strengths and weaknesses

• Strength: Automation suits steady, long-term investing
• Strength: No commission, trading or management fees on self-directed accounts
• Strength: Can sync outside accounts such as a 401(k) and mortgage
• Weakness: $3 monthly fee on balances under $10,000
• Weakness: Built for planned portfolios, not quick trades
• Weakness: No options trading mentioned on its investing pages

Key facts

• Platform fee: $3 per month, waived above $10,000
• Clients: 400,000+ as of September 2026
• Client assets: $14B+ as of September 2026

Where it ranks

M1 is No. 8 in our Best Investing Apps verdict.