Fidelity review

Fidelity covers almost everything a new or everyday investor needs from one login. Online trades of US stocks, ETFs and options carry $0 commissions, and the company states there are no minimums to open an account and no account fees on retail brokerage accounts. Fractional shares let you put as little as $1 into an exchange-listed stock or ETF, which makes it practical to build a diversified portfolio from small, regular deposits. If you would rather not pick investments, Fidelity Go builds and manages a portfolio for you, charges no advisory fee while your balance is under $25,000 and starts investing once the account holds $10. Above $25,000 the fee is 0.35% a year, and that tier adds unlimited one-on-one calls with Fidelity's coaching team. The trade-off is breadth: the site and app offer many accounts, funds and tools, so first-time investors may need a little time to find their way around. Its pricing page could not be fetched from our checker, so the price row is marked pending.

Who it is for

New and long-term investors who want one account home for brokerage, IRAs and hands-off investing.

Price

See vendor pricing (USD check pending); Fidelity lists $0 commissions for online US stock, ETF and option trades.

US price check pending. See the vendor pricing page.

Key features

• $0 commissions for online US stock, ETF and option trades
• No minimums to open a brokerage account
• Fractional shares of exchange-listed stocks and ETFs from $1
• Fidelity Go robo-advisor with no advisory fee under $25,000
• Mobile app with access to a broad range of investments

Strengths and weaknesses

• Strength: No account minimum and no account fees on retail brokerage accounts
• Strength: Fractional orders start at $1
• Strength: Robo-advisor is free below a $25,000 balance
• Weakness: Fidelity Go charges 0.35% a year from $25,000
• Weakness: One-on-one coaching in Fidelity Go needs $25,000 or more
• Weakness: The broad menu of accounts and research can feel busy at first

Key facts

• Stock and ETF commission: $0 online, US
• Account minimum: None
• Fractional shares: From $1

Where it ranks

Fidelity is No. 1 in our Best Investing Apps verdict.