Luma review

Luma is built around the job this list is about: publishing events and getting people to show up. Each organizer runs a calendar of events, and the free plan places no limit on the number of events or on guests per event. Hosts can sell several ticket types with coupons and group purchasing, require approval or token gating before someone registers, and check guests in at the door. Reminders and announcements go out by email, SMS, push notification and WhatsApp, which covers far more channels than a plain calendar invite. Up to 3 people can administer a calendar on the free plan, and cohosts and event managers are unlimited. The costs show up when you charge for tickets: the free plan adds a 5% platform fee on top of Stripe's processing fee. Luma Plus, at $59 per month billed annually, drops that fee to 0%, raises weekly invite sends from 500 to 5,000, adds custom URLs for event pages, tax collection, Zapier and API access.

Who it is for

Community organizers and meetup hosts who want free event pages, registration and reminders tied to one calendar.

Price

Free plan with unlimited events and guests; Luma Plus $59 per month billed annually.

Luma Plus $59
Quoted from the vendor pricing page on November 11, 2026.

Key features

• Unlimited events and unlimited guests per event on the free plan
• Blasts and automated reminders by email, SMS, push notification and WhatsApp
• Ticket types, group purchasing, coupons and approval or token-gated registration
• Guest check-in, CSV import and export, and Zoom integration with attendance tracking
• Up to 3 calendar admins free, 5 on Luma Plus with more seats available

Strengths and weaknesses

• Strength: The free plan is generous enough for most community calendars
• Strength: Registration, reminders and check-in come with the calendar
• Strength: Unlimited cohosts and event managers on every plan
• Weakness: Free plan charges a 5% platform fee on paid events, on top of Stripe's card fee
• Weakness: Free plan limits invites and newsletters to 500 per week
• Weakness: Custom URLs, Zapier and API access need Luma Plus

Key facts

• Free plan: Yes, unlimited events and guests
• Platform fee: 5% on free plan, 0% on Luma Plus
• Calendar admins: 3 free, 5 on Luma Plus
• Weekly invite sends: 500 free, 5,000 on Luma Plus

Where it ranks

Luma is No. 1 in our Best Event Calendar Apps verdict.