AddEvent review

AddEvent works from the attendee's side: instead of asking people to visit your calendar, it puts your events in theirs. Single events get Add to Calendar buttons and links, and a subscription calendar lets people follow everything you publish so new and changed events appear in Google, Apple or Outlook on their own. Every plan includes event and calendar landing pages, online RSVP forms and confirmation and reminder emails. The free Hobby plan is a trial in practice, with 100 Add to Calendar clicks, 20 RSVPs and 20 calendar subscribers per usage period. Small Business, at $29 per month billed annually or $36 monthly, raises that to 2,500 event-adds, 1,000 RSVPs and 1,000 subscribers across 10 calendars, and adds analytics, embeddable calendar widgets, recurring events, Zapier, API access and branding removal. It suits marketing teams well, but it has no ticket sales, and the Small Business plan includes a single user.

Who it is for

Marketers and organizers who want events saved straight into attendees' own calendars and kept up to date.

Price

Free Hobby plan; Small Business $29 per month billed annually or $36 monthly.

Small Business Built for small teams and startups $36 /month $29 /month Per month (billed annually)
Quoted from the vendor pricing page on November 11, 2026.

Key features

• Add to Calendar buttons and links for single events
• Subscription calendars that people follow with a Follow Calendar button
• Embeddable calendar and event widgets on paid plans
• Online RSVP forms with confirmation and reminder emails
• Analytics, event import and sync, Zapier and API access on paid plans

Strengths and weaknesses

• Strength: Puts your events inside each attendee's own calendar
• Strength: Event and calendar landing pages on every plan, including free
• Strength: Remove AddEvent branding from the first paid plan
• Weakness: Free plan allows only 100 Add to Calendar clicks, 20 RSVPs and 20 subscribers
• Weakness: Recurring events and embeddable widgets need a paid plan
• Weakness: Small Business includes just 1 user

Key facts

• Free plan: Yes, Hobby plan with 1 calendar
• Small Business limits: 2,500 event-adds, 1,000 RSVPs, 1,000 subscribers
• Calendars: 1 free, 10 Small Business, 50 Professional
• Annual discount: Save 23%

Where it ranks

AddEvent is No. 4 in our Best Event Calendar Apps verdict.