IFTTT review

IFTTT is the simplest tool on this list and the cheapest to pay for. It links two or more apps with Applets: you pick a trigger, then the actions to run, and its homepage lists more than 1,000 services, from Slack and Gmail to smart home devices. The plans page says every plan has all core features, and higher tiers add credits, speed and accounts. Free includes 1,000 credits a month, Starter costs $2.09 a month billed annually for 5,000 credits, and Pro costs $5.49 a month for 20,000 credits with priority speeds. Newer additions include AI steps that call ChatGPT, Claude or Gemini and Applets that fire when a web page changes. For an operations team, IFTTT works best for small alerts and personal shortcuts rather than shared business processes, since it lacks the branching, team controls and business app depth of Zapier or Make.

Who it is for

Individuals and very small teams with simple, personal or device-based automations.

Price

Free plan with 1,000 credits a month; Starter $2.09 per month billed annually.

Starter $2.09 / month $25.08 billed annually 5,000 credits / month
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Applets that link a trigger to one or more actions
• 1,000+ connected services, including smart home devices
• All features unlocked on every plan, including Free
• AI steps that connect ChatGPT, Claude and Gemini
• Page change monitoring that triggers Applets

Strengths and weaknesses

• Strength: Lowest paid price on this list
• Strength: Very quick to set up a single automation
• Strength: Works with phones and smart devices as well as web apps
• Weakness: Fewer business app connections than dedicated work tools
• Weakness: Not designed for multi-team operations workflows
• Weakness: Limited shared administration for companies

Key facts

• Free plan: Yes, 1,000 credits per month
• Plans: Free, Starter, Pro, Pro+
• Pro: $5.49 per month billed annually, 20,000 credits
• Services: 1,000+

Where it ranks

IFTTT is No. 8 in our Best Workflow Automation Software verdict.