Review · Productivity
Zapier review
A no-code automation platform that links 9,000+ apps through trigger and action workflows called Zaps, with Tables, Forms and AI agents alongside.
By the KeenVerdict research desk · Updated November 6, 2026
- Features (40%)
- 9.4
- Ease of use (30%)
- 9.3
- Value (30%)
- 7.4
Zapier is the default choice for operations teams that need to connect many business apps without writing code. Its directory lists more than 9,000 app connections, and its pricing page states that every plan includes Zap workflows, Forms and Tables. The free plan allows two-step Zaps and 100 tasks a month, which is enough to test a handoff but not to run one. Professional, starting from $19.99 a month on yearly billing, adds multi-step Zaps, webhooks, unlimited premium apps and AI fields, and cuts polling time from 15 minutes to 2. Team adds 25 seats, shared workspaces and shared app connections, while Enterprise brings SAML single sign-on and SCIM provisioning. The main trade-off is cost at scale: pricing is tiered by monthly task volume, so a busy order or lead routing flow can push you up several tiers. For teams that value breadth and ease over the lowest price, it is still the safest bet.
Who it is for
Operations teams that want the widest app coverage and the gentlest learning curve for non-technical staff.
Price
Free plan with 100 tasks a month; Professional starting from $19.99 per month billed yearly.
Professional Starting from $19.99 /month Unlock the full power of the Zapier platform with unlimited access to Zaps, Tables, and Forms.
Quoted from the vendor pricing page on November 6, 2026.
Key features
- Connections to 9,000+ apps listed in its integration directory
- Multi-step Zaps, webhooks and unlimited premium apps on Professional
- Filters, Paths and Formatter steps for branching and cleaning data
- Tables and Forms included on every plan
- Team plan with 25 users, shared Zaps and shared app connections
Strengths and weaknesses
- Strength: Largest app catalog among the tools we compared
- Strength: Visual editor that non-technical staff can learn quickly
- Strength: 14-day trial of Professional features when you sign up
- Weakness: Free plan is limited to two-step Zaps and 100 tasks a month
- Weakness: Free and Professional plans are for a single user
- Weakness: Costs climb as task volume grows on busy workflows
Key facts
- Free plan: Yes, 100 tasks per month and two-step Zaps
- Plans: Free, Professional, Team, Enterprise
- Users: 1 on Free and Professional, 25 on Team, unlimited on Enterprise
- Polling time: 15 min on Free, 2 min on Professional, 1 min on Team
Where it ranks
Zapier is No. 1 in our Best Workflow Automation Software verdict.
Alternatives we scored
- Make8.7
- Activepieces8.3
- Microsoft Power Automate8.3
- n8n8.3
Visit zapier.com · Questions or corrections: editorial@keenverdict.com