Frontify review

Frontify is the strongest pick here for teams whose main problem is brand consistency rather than raw storage. The DAM sits in the same platform as brand guidelines, templates and analytics, so a sales rep or agency can find a logo and read how to use it in one place. Frontify documents AI that tags assets, generates metadata and flags duplicates as files arrive, and search works by image, keyword or natural language. Review is built in: timestamped comments on video, PDF annotation and configurable approval workflows keep unapproved content from being shared. Permissions control who can view, download or share each asset, and rights management alerts you when usage licenses are about to expire. CDN-based assets push to websites and CMS platforms and update wherever they are embedded. Pricing follows monthly active users, averaged over six months, and Frontify does not publish fixed prices. Agencies and freelancers who log in count toward the total.

Who it is for

Brand teams that want guidelines, approved assets and templates in one place for the whole company and its agencies.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• AI tagging and metadata generation as assets are uploaded
• Search by image, keyword or natural language
• Timestamped video comments, PDF annotation and configurable approval workflows
• Rights management alerts before usage licenses expire
• CDN-based assets that update everywhere they are embedded

Strengths and weaknesses

• Strength: Guidelines, templates and assets share one platform
• Strength: Monthly active user pricing means dormant accounts do not count
• Strength: Viewers who do not log in are not billed
• Weakness: No fixed prices published
• Weakness: External agencies and freelancers who log in count as active users
• Weakness: Six-month usage averages can push you into a higher MAU band

Key facts

• Pricing model: Monthly active users, quoted by sales
• Who counts as active: Anyone who logs in at least once a month, including external partners
• Compliance: GDPR compliant according to Frontify

Where it ranks

Frontify is No. 3 in our Best Digital Asset Management Software verdict.