Dash review

Dash is built for marketing and ecommerce teams that have outgrown shared drives but do not want an enterprise rollout. Pricing is published: Start Up at $109 a month, Small Team at $239, Growing Brand at $389 and Established Brand at $589, with 10% off for annual billing. Every plan includes unlimited users and every feature, so the tiers differ only by storage and monthly downloads. Dash counts downloads through integrations such as Canva or Hootsuite and through embedded links, though views of embedded assets do not count. The feature set covers AI search, smart tagging, similar image search and custom fields, guest upload links for photographers and agencies, branded portals for retailers, and one-click resize, crop and push to Shopify. API access comes with every plan. Dash says there is no implementation fee and onboarding is free. Larger organizations will miss deep workflow, rights rules and multi-brand governance.

Who it is for

Growing brands and ecommerce teams that want an easy DAM with unlimited users and published prices.

Price

Start Up $109 per month; Small Team $239, Growing Brand $389, Established Brand $589; annual billing saves 10%.

Dash starts at $109 a month (£79) for the Start Up plan
Quoted from the vendor pricing page on November 9, 2026.

Key features

• AI search, smart tagging and similar image search on every plan
• Guest upload links so creators can submit assets for approval
• Custom-branded portals and shared collections for retailers and partners
• Resize, crop and push images to Shopify
• Full API access on every plan

Strengths and weaknesses

• Strength: Unlimited users and every feature on all plans
• Strength: No implementation fee and free personalized onboarding
• Strength: Clear published prices in USD
• Weakness: Tiers are limited by storage and monthly downloads, and integration downloads count
• Weakness: Fewer enterprise controls than Bynder or Aprimo
• Weakness: MCP server is listed as coming soon

Key facts

• Cheapest plan: Start Up, $109 per month
• Users: Unlimited on all plans
• Discounts: 10% for annual billing, 10% for non-profits

Where it ranks

Dash is No. 2 in our Best Digital Asset Management Software verdict.