Brandfolder review

Brandfolder focuses on getting brand assets to the people who need them, including retailers, distributors and franchisees outside the company. You can share one asset, a collection or an entire Brandfolder with privacy controls and user-level permissions, and Brandguide keeps guidelines current alongside the files. Brand Intelligence handles automated tagging and duplicate detection and reports which assets are downloaded and which sit unused. The Premium plan adds asset analytics, document intelligence OCR for text inside files, bulk upload and update, SAML single sign-on, automatic publish and expiration dates, and Video AI with auto-tags, scene detection and speech-to-text transcription. Enterprise adds custom automation, tighter asset permissions, controls for several independent teams or brands, editable metadata and colorspace conversion, a BI data connector and a vanity URL. Brandfolder is owned by Smartsheet, which links it to creative work management. Neither plan shows a price, so you will need a demo and quote.

Who it is for

Brand teams that share assets with retailers, franchisees and partners and want usage analytics.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Brand Intelligence with automated tagging and duplicate detection
• Asset analytics showing top-performing and unused assets
• Document intelligence OCR that indexes text inside documents
• Asset availability controls with automatic publish and expiration dates
• Video AI with auto-tags, scene detection and speech-to-text

Strengths and weaknesses

• Strength: Sharing of single assets, collections or whole libraries with user-level permissions
• Strength: Brandguide for always-current brand guidelines
• Strength: Pairs with Smartsheet for creative work management
• Weakness: No published prices
• Weakness: Custom automation and finer org controls need Enterprise
• Weakness: SSO and bulk tools sit in Premium, not the core plan

Key facts

• Plans: Premium and Enterprise, both by quote
• Owner: Smartsheet
• Brands using it: 5,000+ according to Brandfolder

Where it ranks

Brandfolder is No. 4 in our Best Digital Asset Management Software verdict.