Fathom Analytics review

Fathom Analytics is a cookieless analytics service that keeps everything on a single dashboard and sells plans by monthly pageviews alone. The entry plan is $15 per month for up to 100,000 pageviews, rising to $60 for 1,000,000 and $470 for 25,000,000, and every plan includes the same features and at least 50 sites. Those features include event and revenue tracking, UTM campaign tracking, saved views, shared dashboards, automatic bot filtering, an API, unlimited email reports and exports, and full history while you subscribe. Fathom isolates EU traffic and states that no cookie banner is needed for its analytics. Pageviews and custom events share one allowance across all sites, and Fathom does not turn tracking off for occasional spikes. The drawbacks are the absence of a free plan, a card requirement for the 7-day trial, and a published feature list that does not include funnels, which Plausible Business and Umami offer.

Who it is for

agencies and freelancers managing many client sites

Price

From $15 per month for up to 100,000 monthly pageviews across 50 sites; 7-day free trial.

$15/month Up to 100,000 monthly pageviews
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Every plan includes at least 50 sites and the same analytics features
• Event and revenue tracking with UTM campaign tracking
• Saved views, shared dashboards and unlimited email reports and exports
• Automatic bot filtering and an analytics API
• Extra sites in packs of 50 for $10 per month

Strengths and weaknesses

• Strength: No cookies, so no consent banner for analytics
• Strength: Full analytics history while subscribed
• Strength: No feature gating between plans
• Weakness: No free plan
• Weakness: Trial requires a card
• Weakness: Custom events count toward the pageview allowance

Key facts

• Starting price: $15 per month (100,000 pageviews)
• Sites included: 50 on every plan
• Free trial: 7 days, card required

Where it ranks

Fathom Analytics is No. 6 in our Best Website Analytics Tools verdict.