Cloudflare Web Analytics review

Cloudflare Web Analytics gives any site owner free traffic and performance stats with a Cloudflare account and a JavaScript snippet; you do not need to move DNS or proxy traffic through Cloudflare. The beacon uses the browser's Performance API, so alongside page views and visitors you see page load times and Core Web Vitals from real users. The dashboard shows top hostnames, URLs, countries and status codes, and you can zoom into traffic spikes. Cloudflare says it uses no cookies or localStorage and does not fingerprint visitors. The limits are significant for marketers: UTM parameters and custom events are not supported yet, data is available for six months, unsampled data is kept for 7 days before being aggregated to about 10%, and the beacon is blocked by common ad-blockers. Sites proxied through Cloudflare also get edge analytics, with advanced HTTP traffic analytics on Pro, Business and Enterprise plans.

Who it is for

site owners who want free basic traffic and speed stats

Price

Free; advanced edge analytics come with paid Cloudflare plans.

Cloudflare Web Analytics provides free, privacy-first analytics for your website without changing your DNS or using Cloudflare's proxy.
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Works with a JavaScript beacon without changing DNS or using Cloudflare's proxy
• Page load time and Core Web Vitals measured from real visitors
• Top hostnames, URLs, countries and status codes with one-click filters
• No cookies, localStorage or fingerprinting
• Soft limit of 10 sites per account

Strengths and weaknesses

• Strength: Free with a Cloudflare account
• Strength: Combines traffic counts with site speed data
• Strength: Edge analytics on proxied sites cannot be blocked by ad-blockers
• Weakness: No UTM parameter or custom event support yet
• Weakness: Data is available for the previous six months only
• Weakness: Data older than 7 days is aggregated to about 10% of the original volume

Key facts

• Price: Free
• Data access: Previous six months
• Sites: Soft limit of 10 per account

Where it ranks

Cloudflare Web Analytics is No. 9 in our Best Website Analytics Tools verdict.