Clay review

Clay is less a database than a workbench for building one. Rather than selling its own contact list, it runs waterfalls across multiple data providers, so a lookup that fails at one source moves on to the next, and its AI agent, Claygent, researches the web to fill custom fields. The free plan includes unlimited seats and tables, 500 actions and 100 data credits a month, and up to 200 rows per table. Launch costs $167 per month billed annually and adds phone number enrichment, unlimited searches with Audiences, job change and company news signals, and email sending through Clay's sequencer or integrations. Growth adds CRM auto-sync and an HTTP API. The power comes at a cost in time: pricing is split between actions and data credits, and getting value means designing tables and workflows. A rep who just wants a phone number will find Lusha or Kaspr faster.

Who it is for

Growth and RevOps teams that want to combine many data sources and build custom prospecting workflows.

Price

Free plan with 500 actions and 100 data credits per month; Launch from $167 per month billed annually.

Launch For small teams building and automating prospecting workflows $167/mo
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Multi-provider waterfall enrichment
• Claygent, an AI agent that researches the web for custom data points
• Phone number enrichment and job change signals from Launch
• Email sending through Clay's sequencer or integrations
• CRM auto-sync and HTTP API on Growth

Strengths and weaknesses

• Strength: Unlimited seats and tables, even on the free plan
• Strength: Waterfalls check several providers to raise match rates
• Strength: Bring your own API key for supported data providers
• Weakness: Pricing in actions and data credits takes time to model
• Weakness: Building tables and workflows has a learning curve
• Weakness: Launch at $167 a month is the highest entry price we verified

Key facts

• Free plan: 500 actions and 100 data credits per month
• Launch: 15,000 actions per month
• Growth: 40,000 actions per month, CRM auto-sync

Where it ranks

Clay is No. 9 in our Best Sales Intelligence Tools verdict.