Candid Wholesale review

Candid Wholesale is a good fit for a consumer brand that sells to boutiques and independent shops and wants to stop taking orders by email and spreadsheet. The storefront can be embedded in your existing site or hosted on Candid, and buyers can build orders with you, message, reorder, track shipments and pay online. Every plan includes multiple price lists and catalogs, order minimums, a CRM, advanced reporting and inventory sync with Shopify, Squarespace or WooCommerce. Pro costs $179 per month billed annually, or $219 monthly, for 1 user and up to $1.5M in yearly order volume. Complete at $599 adds 5 users, sales rep management, multiple currencies and preferred payment rates. Card payments on Pro cost 2.9% + 30¢ and ACH 1.0% + 30¢, so add those to the plan fee. Candid is not designed for distributors with ERP-driven contract pricing; Sana or OroCommerce fit that better.

Who it is for

emerging brands selling wholesale to independent retailers

Price

Pro $179 per month billed annually ($219 monthly); Complete $599 billed annually ($719 monthly).

PRO Best for emerging brands with small teams. $ 179 /mo
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Wholesale storefront embedded in your brand website or hosted by Candid
• Multiple price lists and multiple catalogs on every plan
• Order minimums (MOQ) and a built-in CRM
• Invoicing, online payments and shipment tracking
• Integrations with Shopify, Squarespace, WooCommerce, QuickBooks Online, ShipStation and Zapier

Strengths and weaknesses

• Strength: Unlimited customers and products from the $179 Pro plan
• Strength: Inventory sync with Shopify, Squarespace and WooCommerce
• Strength: Cash and check payments carry a 0% transaction rate
• Weakness: Pro covers order volume up to $1.5M a year and 1 user
• Weakness: Card payments cost 2.9% + 30¢ on Pro
• Weakness: Built for brands selling to retailers, not for large distributor catalogs

Key facts

• Starting price: $179 per month billed annually
• Order volume: Up to $1.5M a year on Pro, $5M on Complete
• Users: 1 on Pro, 5 on Complete
• Card rate (US): 2.9% + 30¢ on Pro

Where it ranks

Candid Wholesale is No. 5 in our Best B2B Ecommerce Platforms verdict.