beehiiv review

beehiiv is designed for people whose newsletter is the product. The free plan allows up to 2,500 subscribers with unlimited email sends, email templates, landing pages, the recommendation network and API access. Lite, from $49 per month billed yearly, adds paid subscriptions with a 0% take rate, ad monetization, automations, audience polls and A/B testing, and raises the limit to 100,000 subscribers. Pro, from $95 per month billed yearly, removes beehiiv branding and adds webinars, advanced analytics, webhooks, dynamic content and priority support. Paid subscription revenue passes through Stripe at its standard 2.9% plus $0.30 fee. That makes beehiiv a strong pick for creators who want to earn from ads and subscriptions. For a local business that just needs a monthly update and a welcome email, it is more than needed and more expensive than MailerLite or Brevo, and automations require a paid plan.

Who it is for

Creators running a newsletter as a business who want ads, paid subscriptions and referrals.

Price

Free plan up to 2,500 subscribers; Lite from $49 per month billed yearly.

Lite For those ready to grow faster and start monetizing. $49 /mo Yearly billing
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Free plan for up to 2,500 subscribers with unlimited email sends
• Paid subscriptions with a 0% take rate on Lite
• Ad monetization and a recommendation network
• Automations, polls and A/B testing from Lite
• Webinars, dynamic content and webhooks on Pro

Strengths and weaknesses

• Strength: Unlimited email sends on every plan
• Strength: beehiiv takes 0% of paid subscription revenue, beyond Stripe's fee
• Strength: Built-in ad network and recommendations help newsletters earn and grow
• Weakness: Automations are not on the free plan
• Weakness: Lite at $49 per month billed yearly is pricey for a small business newsletter
• Weakness: Removing beehiiv branding requires Pro

Key facts

• Free plan: Yes, up to 2,500 subscribers
• Lite subscriber limit: Up to 100,000
• Payment fees: Stripe's 2.9% + $0.30 per transaction

Where it ranks

beehiiv is No. 6 in our Best Email Marketing Software verdict.