Adobe Marketo Engage review

Marketo Engage has the most complete feature set on this list, and the steepest climb to use it. Every package, from Growth to Ultimate, includes a lead and account database, native CRM integration with Salesforce, Microsoft Dynamics and Veeva, campaign automation, intelligent cross-channel nurturing, and scoring, routing and alerts. Higher packages add attribution and ROI dashboards, predictive content, target account management and predictive audiences, and Ultimate includes Marketo Measure for premium attribution and advanced analytics of customer paths. Adobe publishes no prices; every package says Get pricing, so you will be negotiating a contract. Growth allows 10 users and 20,000 API calls a day, higher packages 25 users and 50,000 calls. Marketo rewards teams with dedicated marketing operations staff who will build scoring models and attribution properly. For smaller teams the setup effort and quote-only pricing are hard to justify.

Who it is for

Large B2B marketing operations teams on Salesforce or Microsoft Dynamics.

Price

Custom quote only (no published prices).

US price check pending. See the vendor pricing page.

Key features

• Scoring, routing and alerts on every package
• Native CRM integration with Salesforce, Microsoft Dynamics and Veeva
• Intelligent cross-channel nurturing and campaign automation
• Attribution and ROI dashboards from Select
• Marketo Measure and advanced analytics of customer paths on Ultimate

Strengths and weaknesses

• Strength: The deepest scoring and attribution set on this list
• Strength: Native integration with major enterprise CRMs
• Strength: Packages from Growth to Ultimate allow room to grow
• Weakness: No published prices; every package is quote only
• Weakness: Needs trained marketing operations staff
• Weakness: Users are capped at 10 on Growth and 25 on higher packages

Key facts

• Packages: Growth, Select, Prime, Ultimate
• Daily API calls: 20k on Growth, 50k on higher packages
• Users: 10 on Growth, 25 on Select, Prime and Ultimate

Where it ranks

Adobe Marketo Engage is No. 8 in our Best Marketing Automation Software verdict.