Zoho Marketing Automation review

Zoho Marketing Automation is the natural choice for a company that already runs Zoho CRM, and it holds up well on its own merits. Standard covers basic workflows, signup forms, website behavior tracking and SMS, social and WhatsApp marketing, with 10 users and unlimited emails. Professional is where this list's angle is met: complete contact management with scoring, tags and life cycle stages, an advanced workflow builder with reports, contact path tracing, landing pages and email A/B testing, for 15 users. Enterprise adds lead attribution, X-RAY tracing in workflows and webhooks for 25 users. Every plan includes 1,000,000 non-marketing contacts, which helps teams that store many CRM records they do not email. The editor and reports feel less polished than HubSpot's, and attribution waits for the top plan. We could not confirm a USD price from our location, so check the pricing page for your contact count.

Who it is for

Teams already on Zoho CRM that want scoring and workflows at a low price.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Lead scoring, tags and life cycle stages on Professional
• Advanced workflow builder with workflow reports and contact path tracing
• Lead attribution and X-RAY tracing in workflows on Enterprise
• Unlimited emails on every plan
• Pulls in leads from Zoho CRM and other services through integrations

Strengths and weaknesses

• Strength: Unlimited emails on all plans
• Strength: Scoring is included from Professional, not reserved for the top tier
• Strength: 14-day free trial with no credit card
• Weakness: No permanent free plan
• Weakness: Lead attribution is limited to Enterprise
• Weakness: The pricing page showed no USD figure when we checked from our location

Key facts

• Users: 10 on Standard, 15 on Professional, 25 on Enterprise
• Trial: 14 days, no credit card
• Non-marketing contacts: 1,000,000 on all plans

Where it ranks

Zoho Marketing Automation is No. 4 in our Best Marketing Automation Software verdict.