KeenVerdict
Marketing & SEO · Verdict

10 Best Free Stock Photo Sites of 2026

By the KeenVerdict research desk · Updated November 10, 2026 · Next review December 25, 2026 · 10 products scored

Our pickPexelsBloggers and small brands who want free photos and video clips for sites, ads and social posts with one simple license.9.2

Our verdict

Pexels is the safest free stock photo site for most small brands: one free license for photos and videos, no attribution, and plain examples of allowed commercial use. Unsplash is the best second source for polished photos, with a paid Unsplash+ tier when you need model and property releases. Pixabay adds vectors, video, music and sound effects. Burst and Kaboompics are strong for store and brand-style imagery, StockSnap offers the simplest CC0 license, and Freepik, now Magnific, has the largest library but requires credit on free use.

The short answer

Pexels is the best site for free stock photos in 2026 for bloggers and small brands, because every photo and video is free to use commercially without credit under one plain license; Unsplash suits people who want polished editorial-style photos and an optional paid tier with model releases; Pixabay is best when you also need vectors, music or sound effects. Every site here is free to use, and picjumbo's optional PREMIUM membership is a one-time $179.

This list is for bloggers, small business owners and solo marketers who need images they can use on websites, social posts, ads and newsletters without paying or risking a license problem. We compared the license terms each site publishes, the media types offered and what the free tier allows, and we noted where a site mixes in paid content or asks for attribution. We compared documented features and published prices; we did not audit model releases or test image quality. No free license transfers rights in trademarks, artworks or recognizable people, so for ads that show a person or a brand, check the release or choose a paid licensed image.

By the numbers

The ranking at a glance

  1. 1PexelsBloggers and small brands who want free photos and video clips for sites, ads and social posts with one simple license.9.2
  2. 2PixabaySmall brands that need more than photos, such as vector graphics, background music or sound effects, from one free source.9.0
  3. 3UnsplashBloggers and designers who want high-quality editorial-style photos and are happy to skip the premium results.9.0
  4. 4Burst by ShopifyEcommerce sellers and new store owners who want product-style and business photos.8.4
  5. 5KaboompicsSmall brands and bloggers who want a consistent, styled look across many images.8.3
  6. 6StockSnapBloggers who want the simplest possible license: CC0, no fee and no credit.8.2
  7. 7Freepik (now Magnific)Small brands that also need vectors, templates and AI image tools, and can either credit the site or pay to remove attribution.8.0
  8. 8GratisographyBrands and bloggers who want playful, unusual images that do not look like typical stock.7.9
  9. 9Life of PixBloggers who want free high-resolution travel, city and nature photos.7.9
  10. 10picjumboBloggers and template designers who want free backgrounds and seasonal photos, with a paid option for more.7.8

How we scored

Every product gets the same three scores out of 10. We compared documented features and published prices; we did not run hands-on tests.

  • 40%Features
  • 30%Ease of use
  • 30%Value

Full scoring method

  1. No. 1, our pick

    Pexels

    A free library of photos and videos from a community of over 600,000 creators, all usable without credit.

    9.2of 10

    Best for Bloggers and small brands who want free photos and video clips for sites, ads and social posts with one simple license.

    Features
    9.1
    Ease of use
    9.2
    Value
    9.4

    Price

    Free: all photos and videos can be downloaded and used at no cost, and the API is free

    Quoted from the Pexels pricing page on November 10, 2026: All photos and videos on Pexels can be downloaded and used for free.

    Pexels is the easiest free stock library to recommend to a small brand because its license page answers the commercial question in plain words. It says all photos and videos can be downloaded and used for free, that attribution is not required, and that you may modify the files. It then lists the uses most small businesses care about: websites, ecommerce shops, newsletters, ads, banners, flyers, books and social media. The limits are short and clear: no selling unaltered copies as prints or products, no implied endorsement by people or brands in the image, no reselling on other stock sites, and no use in a trademark or business name. Pexels also offers video, which most rivals on this list do not, and a free API for developers, though new API keys were paused when we checked. Every file in the library is free, so there is no premium content to filter out. We compared documented features and license terms; we did not audit image releases.

    What works

    • +The license explicitly covers ads, banners, ecommerce shops and print marketing
    • +Every file in the library is free, with no premium tier mixed into results
    • +Free stock video alongside photos

    What does not

    • −You cannot sell unaltered copies as posters, prints or physical products
    • −Identifiable people cannot be shown in a bad light or to imply endorsement
    • −New API key issuance was paused when we checked
    Price
    Free
    Attribution
    Not required, appreciated
    Media types
    Photos and videos
    Creator community
    600K+ creators
    API
    Free; new key issuance paused when checked

    Visit pexels.com|Read the full Pexels review

  2. No. 2

    Pixabay

    A free media library of photos, illustrations, vectors, videos, music and sound effects.

    9.0of 10

    Best for Small brands that need more than photos, such as vector graphics, background music or sound effects, from one free source.

    Features
    9.2
    Ease of use
    8.5
    Value
    9.1

    Price

    Free: content can be used at no cost and without attribution

    Quoted from the Pixabay pricing page on November 10, 2026: Use Content for free

    Pixabay is the broadest free library here. Its about page lists photos, illustrations, vector graphics, videos, music and sound effects, with more than 6.4 million media assets, 6 billion downloads and 400,000 creators. For a small brand making blog posts, short videos and social graphics, that means one place for images and a background track. The license summary says you can use content for free, without attribution, and modify it into new works. The restrictions deserve a careful read: you cannot sell content on a standalone basis, you cannot use content that shows recognizable trademarks or logos for commercial purposes tied to goods and services, and you cannot print it on merchandise for sale. Pixabay also reminds users that some content may carry third-party rights such as trademarks or privacy rights, and that checking them is your job. Search results can feel busier than on Unsplash or Pexels. We compared documented features and license terms only.

    What works

    • +Widest range of media types on this list
    • +Large library from 400K+ creators
    • +Clear summary of prohibited uses

    What does not

    • −Content with recognizable trademarks cannot be used commercially for goods and services
    • −No selling content on a standalone basis
    • −Only the full Content License is legally binding, so read it for edge cases
    Price
    Free
    Library size
    6.4M+ media assets
    Creators
    400K+
    Downloads
    6B+
    Attribution
    Not required

    Visit pixabay.com|Read the full Pixabay review

  3. No. 3

    Unsplash

    A large photo library under the free Unsplash License, with an optional Unsplash+ subscription for premium, model-released images.

    9.0of 10

    Best for Bloggers and designers who want high-quality editorial-style photos and are happy to skip the premium results.

    Features
    9.2
    Ease of use
    9.0
    Value
    8.8

    Price

    Free under the Unsplash License; Unsplash+ is an optional paid subscription (USD price not confirmed from here)

    Quoted from the Unsplash pricing page on November 10, 2026: The images on Unsplash are free to use and can be used for most commercial, personal projects, and for editorial use.

    Unsplash is the name most people think of first, and its free license is generous. The help center says the images are free to use for most commercial, personal and editorial projects, and that you do not need to ask permission or credit the contributor. It also states that you may use an Unsplash image on a website that sells a product, but that it offers no license for selling prints or products with the images printed on them. The trade-off for small brands is Unsplash+, a paid subscription whose images are model and property released and come with expanded legal protections. Those premium images sit beside free results, so you need to watch which one you download. Unsplash is also clear that free images can show brands or identifiable people that need separate permission, and that the user carries that responsibility. We compared documented license terms and features; the Unsplash+ USD price was not readable from our location, so we do not quote it.

    What works

    • +Free photos usable commercially without attribution
    • +Paid upgrade adds releases and expanded legal protections for brand work
    • +Detailed help center on brands, people and product use

    What does not

    • −Premium Unsplash+ images appear next to free ones
    • −No license to sell prints or products with images printed on them
    • −Free images carry no model or property release guarantee
    Price
    Free; Unsplash+ optional
    Attribution
    Not required, appreciated
    Paid tier
    Unsplash+, model and property released
    Print and merchandise
    Not licensed
    Free trial
    3 months, only via selected partners

    Visit unsplash.com|Read the full Unsplash review

  4. No. 4

    Burst by Shopify

    Shopify's free stock photo site, aimed at websites, online stores and commercial use.

    8.4of 10

    Best for Ecommerce sellers and new store owners who want product-style and business photos.

    Features
    7.6
    Ease of use
    8.9
    Value
    9.0

    Price

    Free for commercial and noncommercial use, no attribution required

    Quoted from the Burst by Shopify pricing page on November 10, 2026: You are free to adapt and use this Licensed Photo for free for commercial and noncommercial purposes

    Burst is Shopify's free photo library, and it shows in the collections: business, products, retail, money, flat lays, coffee, fashion and work-from-home scenes, all suited to online stores. Its license lets you adapt and use each photo for free for commercial and noncommercial purposes, and it says you do not need to credit the photographer, Shopify or Burst. The main restriction is that you cannot sell the photos themselves as digital files or in any other form, and you cannot compile them into a competing service. Each photo offers a high and a low resolution download, which helps when you just need a fast-loading web image. The library is smaller than the big three, and much of the site's resource content carries 2023 dates, so it feels less active. For a new seller who needs a clean product backdrop or a believable small-business scene, it is a quick, low-risk stop. We compared documented license terms and site features only.

    What works

    • +Collections built around products, retail and small business
    • +Simple license written per photo
    • +Download in high or low resolution

    What does not

    • −You may not sell the photos as digital files or in any other form
    • −Smaller library than Pexels, Unsplash or Pixabay
    • −Many resource articles on the site date from 2023
    Price
    Free
    Attribution
    Not required
    Owner
    Shopify
    Resolutions
    High res and low res downloads

    Visit burst.shopify.com|Read the full Burst by Shopify review

  5. No. 5

    Kaboompics

    Free stock photos shot as planned photoshoots, so images within a set share one style and color palette.

    8.3of 10

    Best for Small brands and bloggers who want a consistent, styled look across many images.

    Features
    7.8
    Ease of use
    8.4
    Value
    8.8

    Price

    Free for personal and commercial projects, except photos marked Editorial Use Only

    Quoted from the Kaboompics pricing page on November 10, 2026: You can use images for personal or commercial projects - unless marked as Editorial Use Only.

    Kaboompics takes a different approach: every image comes from a planned photoshoot, so you can download several photos that share the same props, light and colors. For a small brand building a recognizable look on a blog or Instagram grid, that consistency is the main reason to use it. The homepage counted 41,782 images across 2,094 photoshoots when we checked. The license page says you can use images for personal or commercial projects unless a photo is marked Editorial Use Only, that you can crop, edit and combine them, and that credit is not required. Mockups made from Kaboompics photos are allowed for your own or client work, but not for resale as standalone mockup files or templates. The library is far smaller than Pexels or Unsplash, and the editorial-only label means you must check each image before using it in an ad. Kaboompics also runs a shop with premium videos and mockups. We compared documented license terms and features only.

    What works

    • +Sets of matching photos make a consistent brand look easy
    • +Credit not required
    • +Mockup use for client work is explicitly allowed

    What does not

    • −Some photos are Editorial Use Only and cannot be used commercially
    • −Smaller library than the big general sites
    • −Premium videos and mockups in the shop cost extra
    Price
    Free; paid shop items
    Images
    41,782 when checked
    Photoshoots
    2,094 when checked
    Attribution
    Not required, appreciated
    Editorial-only photos
    Yes, marked individually

    Visit kaboompics.com|Read the full Kaboompics review

  6. No. 6

    StockSnap

    A free stock photo site where every image is released under Creative Commons CC0.

    8.2of 10

    Best for Bloggers who want the simplest possible license: CC0, no fee and no credit.

    Features
    7.4
    Ease of use
    8.6
    Value
    9.0

    Price

    Free under CC0, including commercial projects

    Quoted from the StockSnap pricing page on November 10, 2026: They're free to download, free to edit, and free to use - even in a commercial project!

    StockSnap keeps licensing as simple as it gets: its license page says every image is governed by the Creative Commons CC0 license. In practice that means you can download, copy, edit and share the photos and use them in personal and commercial projects without paying, asking permission or crediting the creator. The page lists two limits in plain words. You cannot use an image to imply endorsement by the photographer or by any person or product shown, and you cannot claim warranty or liability against the creator. StockSnap also notes that it reviews images but mistakes can happen, and it asks users to report rights problems. The library is browsable by category and trending topics, with view and download counts on each photo, and it is noticeably smaller than the leaders. Sponsored Shutterstock offers appear on the homepage. For a blogger who wants a public-domain style license with no special rules to remember, it is a reliable fallback. We compared documented license terms only.

    What works

    • +CC0 is a widely understood public license
    • +No fee and no credit line needed
    • +Simple category browsing

    What does not

    • −You cannot imply endorsement by the creator or anyone shown
    • −No warranty on the images
    • −Sponsored Shutterstock promotions appear on the site
    Price
    Free
    License
    Creative Commons CC0
    Attribution
    Not required, encouraged
    Commercial use
    Allowed

    Visit stocksnap.io|Read the full StockSnap review

  7. No. 7

    Freepik (now Magnific)

    A large stock and AI creative platform, formerly Freepik, with photos, vectors, PSDs, video and AI generators.

    8.0of 10

    Best for Small brands that also need vectors, templates and AI image tools, and can either credit the site or pay to remove attribution.

    Features
    9.0
    Ease of use
    7.4
    Value
    7.2

    Price

    Free content with attribution; paid Premium, Plus and Pro plans (USD check pending)

    US price check pending. See the Freepik (now Magnific) pricing page.

    Freepik now runs as Magnific, and the pricing page we fetched carried the title Magnific (formerly Freepik). It is the biggest library here, with paid plans advertising 250M+ photos, videos, vectors and PSDs, plus AI image, video and audio generators and upscalers. That breadth is useful for a small brand that wants vectors and editable templates as well as photos. The catch for free users is attribution. The terms of use say that authorization to use content is free of charge but conditioned on crediting the website and, where applicable, the contributor, and that paid subscribers may use content without that credit. So it is not a no-strings free site in the way Pexels or Unsplash are. Paid plans, named Premium, Plus and Pro, were shown to us only in Polish zloty, so we have not quoted a USD price. The interface now leans toward AI tools, which makes plain photo searches feel busier. We compared documented features and terms only.

    What works

    • +Largest asset library on this list, including vectors and templates
    • +Built-in AI generators and upscalers
    • +Paid plans include a commercial AI license

    What does not

    • −Free use requires crediting the site and, where applicable, the creator
    • −Pricing shown to us only in zloty, so USD price is pending
    • −Focus has shifted toward AI tools, which makes stock browsing busier
    Free use
    Allowed with attribution
    Paid plans
    Premium, Plus, Pro
    Paid library
    250M+ photos, videos, vectors and PSDs
    Subscribers
    1M+
    Brand
    Freepik renamed Magnific

    Visit magnific.com|Read the full Freepik (now Magnific) review

  8. No. 8

    Gratisography

    A small free library of quirky, whimsical photos and vectors by one creative team.

    7.9of 10

    Best for Brands and bloggers who want playful, unusual images that do not look like typical stock.

    Features
    6.8
    Ease of use
    8.5
    Value
    8.8

    Price

    Free for personal and commercial projects

    Quoted from the Gratisography pricing page on November 10, 2026: You may use Gratisography pictures as you please for both personal and commercial projects.

    Gratisography is the opposite of generic stock: its homepage promises images that are truly unique and usually whimsy, with collections such as Amusing Animals, Goofy Grownups and Funky Food, plus virtual backgrounds and an AI Generated set. The license is short and friendly to commercial users. It says you may use the pictures as you please for personal and commercial projects, including advertising campaigns, adding your logo or text, printed runs such as book covers and posters, websites and blogs. Merchandise is allowed as long as the picture itself is not the merchandise. You cannot redistribute the images, including on other stock sites, or imply endorsement by Gratisography or anyone in the picture. The library is small, so it works best as a second stop when you want a photo that makes readers smile rather than a standard office scene. Note that some images are AI generated, which some brands may want to avoid. We compared documented license terms only.

    What works

    • +Distinctive humorous style
    • +License covers ads, print runs and logos added to images
    • +Short, readable license

    What does not

    • −Small library
    • −Style is too quirky for many corporate uses
    • −No redistribution or sharing for others to use
    Price
    Free
    Commercial use
    Allowed
    Merchandise
    Allowed if the picture is not the merchandise
    Collections
    Includes AI Generated

    Visit gratisography.com|Read the full Gratisography review

  9. No. 9

    Life of Pix

    A free high-resolution photo site run by a Montreal web agency, with no copyright restrictions for commercial use.

    7.9of 10

    Best for Bloggers who want free high-resolution travel, city and nature photos.

    Features
    6.6
    Ease of use
    8.6
    Value
    8.8

    Price

    Free for commercial and non-commercial use

    Quoted from the Life of Pix pricing page on November 10, 2026: This license includes for both commercial and non-commercial purposes.

    Life of Pix is a long-running free photo site from a Montreal web agency, and its homepage promises free high-res photos with no copyright restrictions for commercial use. The license grants an irrevocable, nonexclusive, worldwide right to download, copy, modify and use photos for free, for commercial and non-commercial purposes, without permission or attribution. The limits are standard: no reselling photos without significant modification, no compiling them into a competing service, no showing identifiable people in an offensive way and no implied endorsement. One unusual rule is that mass distribution needs written consent if you upload more than 10 images at a time. The site also says uploaded images stay on the site forever unless it decides otherwise. The library is small and leans toward travel, city, nature and architecture, and partner promotions for paid stock services sit among the free photos. It is a pleasant extra source rather than a main one. We compared documented license terms only.

    What works

    • +Irrevocable license, so downloaded photos stay usable
    • +Images stay on the site permanently
    • +Good for travel, city and nature themes

    What does not

    • −Written consent needed to upload more than 10 images at a time elsewhere
    • −Smaller library than the leaders
    • −Partner ads for paid stock sites mixed into results
    Price
    Free
    License
    Irrevocable, nonexclusive, worldwide
    Attribution
    Not required, recommended
    Run by
    Leeroy Creative Agency, Montreal

    Visit lifeofpix.com|Read the full Life of Pix review

  10. No. 10

    picjumbo

    A free image and background site with an optional one-time PREMIUM membership for extra photo collections.

    7.8of 10

    Best for Bloggers and template designers who want free backgrounds and seasonal photos, with a paid option for more.

    Features
    7.0
    Ease of use
    8.2
    Value
    8.4

    Price

    Free photos; PREMIUM lifetime access $179 one-time

    Quoted from the picjumbo pricing page on November 10, 2026: $179 one-time payment

    picjumbo is a free image site focused on backgrounds, wallpapers and themed sets, with categories such as business, food, nature, Christmas and photos with space for text, which suits blog headers and templates. Its FAQ says all photos are free to use and that commercial use, including client work, is allowed. It is also candid that some photos do not have model or property releases and that you are responsible for respecting trademarks and properties shown. For more images, the PREMIUM membership offers lifetime access to 200+ photo collections and new monthly photos for a one-time $179 payment via Gumroad, which is unusual in a category dominated by subscriptions. The library is smaller and more uniform in style than the leaders, and sponsored promotions for other stock services appear on the site. For a template seller or blogger who wants a recognizable look and might pay once for more, it is a reasonable choice. We compared documented features, terms and published prices.

    What works

    • +Strong on backgrounds and photos with space for text
    • +Commercial and client use allowed
    • +One-time PREMIUM price instead of a subscription

    What does not

    • −Some photos lack model or property releases
    • −Smaller library than the general free sites
    • −Sponsored stock ads on the site
    Free plan
    Yes, free photos
    PREMIUM
    $179 one-time, lifetime access
    PREMIUM collections
    200+
    Commercial use
    Allowed

    Visit picjumbo.com|Read the full picjumbo review

Before you choose

Read what the license forbids, not just what it allows

Every site on this list allows commercial use, but the limits differ. Most ban selling unaltered photos as prints or products, implying endorsement by people or brands in the picture, and redistributing images on other stock sites. Pixabay also bars commercial use of content showing recognizable trademarks for goods and services.

Check attribution rules

Pexels, Unsplash, Pixabay, Burst, StockSnap, Kaboompics and Life of Pix do not require credit. Freepik, now Magnific, makes free use conditional on crediting the site and, where applicable, the creator, unless you pay for a plan.

Know when you need a release

Free sites rarely guarantee model or property releases. Unsplash says you may need permission for brands or identifiable people, and picjumbo says some photos lack releases. For ads featuring a person's face, Unsplash+ offers model and property released images.

Watch for editorial-only and premium images

Kaboompics marks some photos Editorial Use Only, which rules out commercial use. Unsplash shows Unsplash+ premium images beside free ones, and Freepik mixes paid assets with free ones, so check the label before you download.

Match the site to the media you need

Pexels adds free video, and Pixabay adds vectors, music and sound effects. Kaboompics groups images into matching photoshoots for a consistent look, while Burst focuses on products and retail scenes for online stores.

Questions readers ask

What is the best site for free stock photos?
Pexels is the best site for most people because every photo and video is free to use, including commercially, and credit is not required. Unsplash is the best alternative for polished, editorial-style photos, and Pixabay is best when you also need vectors, music or sound effects.
What is the best free stock photo site for commercial use?
Pexels has the clearest commercial terms, listing websites, ecommerce shops, ads, banners and print marketing as allowed uses. Burst by Shopify and StockSnap's CC0 license are also simple for business use. On any site, do not sell unaltered photos as products, and get permission for recognizable brands or people in ads.
What is the best free photo stock site for bloggers?
Unsplash and Pexels cover most blog needs with large libraries and no credit requirement. Kaboompics helps if you want matching photos from the same shoot for one post, and picjumbo is good for backgrounds with space for text.
Do I need to credit free stock photos?
Not on most sites here. Pexels, Unsplash, Pixabay, Burst, StockSnap, Kaboompics, Gratisography and Life of Pix say credit is optional. Freepik, now Magnific, requires attribution on free use unless you pay for a plan.
Are free stock photos safe to use in ads?
Usually, within each site's license. The risk is in what the photo shows: free sites rarely guarantee releases for identifiable people, brands or private property. For ads featuring people, use an image with a model release, such as Unsplash+ content, or a paid stock license.
Unsplash or Pexels: which is better?
Pexels is better if you want video too and a library with no premium images mixed in. Unsplash is better for editorial-style photos and offers a paid Unsplash+ tier with model and property releases and expanded legal protections.

Questions or corrections: editorial@keenverdict.com

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