Review · Marketing & SEO
Freepik (now Magnific) review
A large stock and AI creative platform, formerly Freepik, with photos, vectors, PSDs, video and AI generators.
By the KeenVerdict research desk · Updated November 10, 2026
- Features (40%)
- 9.0
- Ease of use (30%)
- 7.4
- Value (30%)
- 7.2
Freepik now runs as Magnific, and the pricing page we fetched carried the title Magnific (formerly Freepik). It is the biggest library here, with paid plans advertising 250M+ photos, videos, vectors and PSDs, plus AI image, video and audio generators and upscalers. That breadth is useful for a small brand that wants vectors and editable templates as well as photos. The catch for free users is attribution. The terms of use say that authorization to use content is free of charge but conditioned on crediting the website and, where applicable, the contributor, and that paid subscribers may use content without that credit. So it is not a no-strings free site in the way Pexels or Unsplash are. Paid plans, named Premium, Plus and Pro, were shown to us only in Polish zloty, so we have not quoted a USD price. The interface now leans toward AI tools, which makes plain photo searches feel busier. We compared documented features and terms only.
Who it is for
Small brands that also need vectors, templates and AI image tools, and can either credit the site or pay to remove attribution.
Price
Free content with attribution; paid Premium, Plus and Pro plans (USD check pending).
US price check pending. See the vendor pricing page.
Key features
- 250M+ photos, videos, vectors and PSDs on paid plans
- AI image, video, audio and upscaling tools
- Free content usable with attribution
- Paid plans remove the attribution requirement
- Plugins for Photoshop and Figma
Strengths and weaknesses
- Strength: Largest asset library on this list, including vectors and templates
- Strength: Built-in AI generators and upscalers
- Strength: Paid plans include a commercial AI license
- Weakness: Free use requires crediting the site and, where applicable, the creator
- Weakness: Pricing shown to us only in zloty, so USD price is pending
- Weakness: Focus has shifted toward AI tools, which makes stock browsing busier
Key facts
- Free use: Allowed with attribution
- Paid plans: Premium, Plus, Pro
- Paid library: 250M+ photos, videos, vectors and PSDs
- Subscribers: 1M+
- Brand: Freepik renamed Magnific
Where it ranks
Freepik (now Magnific) is No. 7 in our Best Free Stock Photo Sites verdict.
Alternatives we scored
- Pexels9.2
- Pixabay9.0
- Unsplash9.0
- Burst by Shopify8.4
Visit magnific.com · Questions or corrections: editorial@keenverdict.com