Review · AI tools
Wixel review
Wix's AI design app, which includes a logo maker with free downloads in SVG, PNG and JPG and paid plans for more AI credits.
By the KeenVerdict research desk · Updated November 12, 2026
- Features (40%)
- 7.8
- Ease of use (30%)
- 8.8
- Value (30%)
- 9.0
Wixel is the logo maker formerly offered as Wix Logo Maker, now part of Wix's AI design app. You enter a business name or pick a template, answer a few questions, and the AI produces designs you can adjust by font, color, icon and layout. The strongest point for a small budget is the download policy: Wix's page says you can download the finished logo for free in SVG, transparent PNG or JPG, so a business gets vector files at no cost. The free plan includes 120 AI credits per month, with a maximum of 30 per day, and AI generation and AI edits draw on them, while manual edits are free. If you run out, Basic costs $90 per year for 350 credits per month, which Wix estimates covers up to 60 logos. Saved brand settings carry your style into social posts and documents made in Wixel. It lacks a packaged brand guidelines file, so you will document fonts and colors yourself.
Who it is for
Businesses that need a free logo with vector files
Price
Free plan with 120 AI credits per month; Basic $90 per year.
$90 / year 350 AI credits* per month
Quoted from the vendor pricing page on November 12, 2026.
Key features
- Start from your business name or a logo template, then customize colors, fonts and icons
- Download your logo for free as SVG, transparent PNG or JPG
- Tagline generator writes a tagline with AI
- Saved brand settings carry the logo style into social posts and documents
- Free plan includes 120 AI credits per month, up to 30 per day
Strengths and weaknesses
- Strength: Wix says you can download the logo at no cost in high resolution and vector format
- Strength: Manual changes to layout, colors and fonts do not use credits
- Strength: Paid Basic plan costs $90 per year for 350 AI credits per month
- Weakness: AI generation and AI edits use credits, capped at 30 per day on the free plan
- Weakness: Requires a Wixel account before you can create the logo
- Weakness: No ready-made brand guidelines document like Looka or Brandmark
Key facts
- Free plan: Yes, 120 AI credits per month
- Free downloads: SVG, PNG, JPG
- Basic plan: $90 per year
Where it ranks
Wixel is No. 4 in our Best AI Logo Generators verdict.
Alternatives we scored
Visit wix.com · Questions or corrections: editorial@keenverdict.com