Looka review

Looka fits the founder who needs more than a mark. You type the company name and industry, pick styles, colors and symbols you like, and the AI generates logo options you can refine in an editor for fonts, colors and layout. Designing is free, so you only pay once a logo works. The pricing page then splits into two paths: a logo only, at $35 for a single low-res PNG or $72 for PNG, EPS, SVG and PDF files with color variations, or the Brand Kit Subscription at $96 per year. The subscription imports your logo colors into 300+ branded templates for business cards, social posts, email signatures, letterheads, invoices and brand guidelines, and it allows unlimited logo changes. Looka says you keep full ownership of the logo even if you cancel. Adding a website costs $129 per year. The weak spot is the Basic package, which leaves you without vector files, so most businesses should budget for Premium or the Brand Kit.

Who it is for

New businesses that want a logo plus a full starter brand kit

Price

Free to design; logo files from $35 one-time; Brand Kit Subscription $96 per year.

Basic Logo Package One low-res file $35 One-Time Purchase
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Logo maker generates designs from your company name, industry, styles, colors and symbols
• Premium Logo Package ($72 one-time) includes PNG, EPS, SVG and PDF files with color and transparent variations
• Brand Kit Subscription ($96 per year) adds 300+ ready-to-use branded assets
• Brand Kit covers business cards, social posts, email signatures, letterheads, invoices and brand guidelines
• Brand Kit Web Subscription ($129 per year) adds an AI generated website

Strengths and weaknesses

• Strength: Looka's pricing page says logos are free to make and you pay only when happy
• Strength: Full ownership of the logo continues even after a Brand Kit subscription ends
• Strength: Brand Kit imports your logo colors and sets up complementary fonts and patterns
• Weakness: The $35 Basic Logo Package is one low-res PNG file
• Weakness: Unlimited logo changes after purchase come with the Premium package or a subscription
• Weakness: Templates and the website need an annual subscription

Key facts

• Logo only: $35 Basic or $72 Premium, one-time
• Brand Kit: $96 per year, billed annually
• File types: PNG, EPS, SVG, PDF (Premium)

Where it ranks

Looka is No. 1 in our Best AI Logo Generators verdict.