Wix review

Wix is the builder we would recommend to most people starting a site today. You can describe your business and let its AI builder draft a site, or start from more than 2,000 templates and drag elements wherever you want. The free plan lets you build and publish on a Wix address before paying. Paid plans add a custom domain, free for the first year, and more storage. The real strength is what sits behind the site: Core and higher plans accept payments and include ecommerce and scheduling, so a salon, studio or small shop can run bookings and sales without extra software. The downside is cost creep. Light covers the basics only, and the features most businesses want sit on Core or Business. Light costs $17 a month and Core $29, both billed yearly and paid up front. For breadth and ease, Wix still leads.

Who it is for

Small businesses and creators who want one builder that covers sites, stores and bookings.

Price

Free plan; Light $17 per month, Core $29, Business $39 and Business Elite $159, billed yearly and paid up front; the page marks these as a limited-time offer for the first term, before tax.

Light Get the basics 17$ per month.
Quoted from the vendor pricing page on November 4, 2026.

Key features

• AI website builder that creates a site from a prompt
• 2,000+ templates and a drag-and-drop editor
• Payments, ecommerce and scheduling from the Core plan
• Built-in marketing and SEO tools on every paid plan
• Free domain for 1 year on paid yearly plans

Strengths and weaknesses

• Strength: Free plan to build and test before paying
• Strength: The widest set of built-in business tools here
• Strength: 14-day money-back guarantee
• Weakness: Light plan does not accept payments
• Weakness: Costs rise quickly through Core, Business and Business Elite
• Weakness: Displayed prices are for yearly plans paid in full up front

Key facts

• Free plan: Yes
• Paid plans: Light, Core, Business, Business Elite
• Storage: 2 GB on Light, 50 GB on Core, 100 GB on Business
• Refund: 14-day money-back guarantee

Where it ranks

Wix is No. 1 in our Best Website Builders verdict.