Tavus review

Tavus is a building block rather than a finished studio. It trains hyperrealistic replicas of real people from a one-minute video, including a custom voice model, and exposes them through APIs for generated video and for real-time conversations. That makes it suited to sales tools that send personalized videos at scale, or training apps where a learner talks to an AI coach. The free plan includes 25 minutes of conversational video, 5 minutes of video generation and 25 stock replicas. Starter costs $59 per month plus pay as you go and adds 3 custom replica trainings a month, 100 conversational minutes, 10 generation minutes and up to 3 concurrent streams, with extra generated video at $1 a minute. Growth at $397 per month raises limits and adds 100+ stock replicas and recordings. There is a no-code portal, but most value comes from integration work, which is why it scores lowest on ease of use here.

Who it is for

Product and engineering teams that want personalized or real-time avatar video inside their own app.

Price

Free developer plan; Starter $59 per month plus pay as you go; Growth $397 per month.

$59/mo Monthly access fee + pay as you go
Quoted from the vendor pricing page on November 10, 2026.

Key features

• Custom replicas trained from a one-minute video, including a custom voice model
• Conversational Video Interface with built-in vision, TTS, LLM, STT and WebRTC
• Replica API for generated video, with 100+ stock replicas on Growth
• Support for 30+ languages
• White-labeled replica consent on Enterprise

Strengths and weaknesses

• Strength: Free plan includes 25 minutes of conversational video and 5 minutes of video generation
• Strength: Starter includes 3 custom replica trainings a month
• Strength: Real-time conversations go beyond prerecorded presenter videos
• Weakness: Built for developers, so non-technical teams need a no-code portal or engineering help
• Weakness: Starter includes only 10 minutes of video generation
• Weakness: Extra replicas cost $65 each on Starter

Key facts

• Free plan: Yes, 25 conversational and 5 generation minutes
• Cheapest paid plan: Starter, $59 per month plus usage
• Extra generated video: $1 per minute on Starter

Where it ranks

Tavus is No. 9 in our Best AI Avatar Video Generators verdict.