HeyGen review

HeyGen solves a different problem from most tools here: it makes videos where a person talks to camera, without filming anyone. The free plan covers 3 watermarked videos a month of up to 1 minute, with Avatar IV, Video Agent, one custom video avatar and 500+ ready-made presenters. Creator at $29 per month adds HeyGen Video 1 for text, image and reference to video, up to 10 hours of text to speech, 1080p export, 175+ languages and dialects and videos of up to 30 minutes. Pro at $49 adds 4K export, Seedance 2.5, Veo 3.1 and cinematic avatars placed in prompted scenes. HeyGen says more than 100,000 businesses use it. The tradeoff is focus: for purely cinematic prompt-to-clip work, Kling, Runway or Flow give more control per dollar. For product explainers, sales outreach and translated versions of one script, it is the strongest choice.

Who it is for

Marketers who need presenter-led videos, explainers or localized versions without a camera.

Price

Free plan with 3 watermarked videos a month; Creator $29 per month billed monthly.

Creator $29 / mo For publishing video
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Avatar III, IV and V avatar engines
• HeyGen Video 1 for text, image and reference to video
• Video Agent that builds videos from a prompt
• HeyGen Voice text to speech and 175+ languages and dialects on Creator
• Custom Video Avatar with your own voice and likeness

Strengths and weaknesses

• Strength: Free plan includes 3 videos a month and Avatar IV
• Strength: Creator removes branding and exports in 1080p
• Strength: Credits roll over for one month
• Weakness: Free videos are watermarked and capped at 1 minute
• Weakness: 4K export and Seedance 2.5 need Pro at $49 per month
• Weakness: Less suited to cinematic scenes than dedicated generators

Key facts

• Free plan: Yes, 3 videos a month, watermarked
• Creator credits: 600
• Max video length: 30 minutes on paid plans

Where it ranks

HeyGen is No. 4 in our Best AI Video Generators verdict.