Smartly review

Smartly sits at the enterprise end of this list. Instead of prompting single ads, teams build dynamic templates in image, video, audio or HTML5, or import them from After Effects, Photoshop, Figma or Google Web Designer, and then generate thousands of personalized variants. Its DCO engine localizes creative in real time by region, language and demographic, and AI Studio animates static images and builds video variations. Before launch, pre-flight insights such as heatmaps, attention scores and decay curves predict performance, and Creative Insights ranks creative by your KPIs afterward. Producer gives teams one place to adapt, approve and launch ads across social, CTV and display, with CTV delivery to 200+ streaming services and brand governance in every workflow. Smartly says it saves teams 42 minutes every hour. The cost of that depth is access: there is no public price, onboarding starts with a demo, and the template-first model takes more setup than the prompt-based tools above.

Who it is for

Enterprise brands and agencies running creative across many markets

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Template editors for image, video, audio and HTML5, with imports from After Effects, Photoshop, Figma and Google Web Designer
• AI Studio generates personalized ads, animates static images and builds video variations
• DCO engine localizes creative in real time by region, language and demographic
• Pre-flight insights such as heatmaps, attention scores and decay curves
• Traffics creative across social, CTV and display from one platform

Strengths and weaknesses

• Strength: CTV ads reach 200+ streaming services
• Strength: Creative Insights rank creative by your KPIs
• Strength: Brand governance is built into every workflow
• Weakness: No public pricing; access starts with a demo
• Weakness: Built for enterprise teams rather than solo marketers
• Weakness: Template setup takes more work than prompt-based generators

Key facts

• Channels: Social, CTV, open web display
• CTV reach: 200+ streaming services
• Setup: Sales-led, demo first

Where it ranks

Smartly is No. 9 in our Best AI Ad Generators verdict.