Pencil review

Pencil covers the whole loop from generation to launch. Its AI Agents produce text, images, video and finished ad creatives, each with realtime AI insights and scores, and you can launch and track ads on Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn from the same account. That network list matters for this audience, since many ad generators stop at Meta and TikTok while Pencil also reaches programmatic display through DV360. Pricing is the lowest among the dedicated ad platforms here: Core costs $14 per month, or $11 billed annually, for 50 generations and one workspace. Growth at $55 per month adds 250 generations, unlimited workspaces and direct access to the product team. The custom Pro tier is aimed at enterprises, with bulk generation from product and audience feeds, unlimited users and brands, and contract terms such as IP assignment, no training on your data and indemnification. The limits are volume on Core and support that stays on chat until you pay more.

Who it is for

Teams that want to generate, launch and track ads in one place

Price

Core $14 per month or $11 per month billed annually for 50 generations.

Core For solo entrepreneurs $ 14 per month, billed monthly 50 generations per month
Quoted from the vendor pricing page on November 12, 2026.

Key features

• AI Agents generate text, images, video and ad creatives
• Realtime AI insights and scores on creatives
• Launch and track ads on Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn
• Pro plan adds bulk AI generation from feeds across audiences, markets and products
• Pro plan offers IP assignment, no-train terms and indemnification

Strengths and weaknesses

• Strength: Core costs $14 per month, or $11 per month billed annually
• Strength: Display and video coverage includes Google Display and DV360, not only social
• Strength: Growth plan at $55 per month raises the limit to 250 generations and unlimited workspaces
• Weakness: Core includes 1 workspace and chat support only
• Weakness: Unlimited generations and bulk feed generation need the custom-priced Pro plan
• Weakness: 50 generations per month on Core limits large test matrices

Key facts

• Core: $14 per month, 50 generations
• Growth: $55 per month, 250 generations
• Ad networks: Meta, TikTok, YouTube, Google Display, DV360, LinkedIn

Where it ranks

Pencil is No. 3 in our Best AI Ad Generators verdict.