Meta Advantage+ creative review

Advantage+ creative is the option many Meta advertisers already have. It lives inside Ads Manager, so when you add an image or video or build a catalog ad, Meta's AI can generate and enhance variations across single image, video and carousel formats, including background generation for catalog ads, video expansion and image animation. Meta reports a 2 to 3% lift in conversions from background generation for Advantage+ catalog ads and a 2% lift for Facebook Reels with video expansion. Features that use generative AI show an AI logo, you can preview some variations before publishing, and every enhancement can be switched off. The Marketing API supports opt-in, opt-out and previews for some features, which helps teams that build campaigns programmatically. The limits are clear: it only serves Facebook and Instagram placements, some enhancements may be on by default, and previews are samples rather than every variation a viewer may see. We could not find a published price, so the USD check is pending.

Who it is for

Advertisers who run most of their spend on Facebook and Instagram

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Generates and enhances ad variations across single image, video and carousel formats
• Background generation for Advantage+ catalog ads
• Video expansion and image animation enhancements
• Previews of some AI-generated variations before you publish
• Marketing API supports opt-in, opt-out and previews for some features

Strengths and weaknesses

• Strength: Works inside Ads Manager during campaign setup, with no separate tool
• Strength: Every enhancement can be turned off at any time
• Strength: Meta reports a 2% conversion lift for Facebook Reels when using video expansion
• Weakness: Only works for ads on Meta technologies
• Weakness: Some enhancements may be turned on by default
• Weakness: Previews are examples and not an exhaustive list of every variation

Key facts

• Where: Ads Manager, Meta Marketing API
• Formats: Image, video, carousel
• AI labels: AI features show an AI logo

Where it ranks

Meta Advantage+ creative is No. 5 in our Best AI Ad Generators verdict.