Shippo review

Shippo is the simplest upgrade path for a small store that has outgrown buying labels one by one. The free Starter plan already includes discounted USPS, UPS, FedEx and DHL Express labels, unlimited store connections, international shipping, automations, return labels, tracking and reporting, capped at 30 labels a month and one user. Pro starts at $17 a month for up to 200 labels, or $205 a year, and steps up by volume to 10,000 labels. It removes the 5 cent fee on your own carrier accounts and adds branded tracking pages, notification emails and packing slips, AI estimated delivery dates, chat and phone support and up to 5 users. Shippo lists access to 40+ carriers and says it is trusted by 4.6M+ businesses. Compared with ShipStation it has fewer warehouse tools and no freight booking, and global address validation is billed per lookup. We compared documented features and published prices; Shippo is the strongest choice under $20 a month.

Who it is for

Small online stores that ship up to a few thousand parcels a month and want branded tracking without a large monthly bill.

Price

Free Starter plan for up to 30 labels a month; Pro starts at $17 per month, or $205 per year on annual billing.

Pro Starts at $17/mo
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Discounted USPS, UPS, FedEx and DHL Express labels across 40+ carriers
• Unlimited store connections on every plan
• Automations, return labels, tracking and reporting on the free plan
• Branded tracking pages, notification emails and packing slips on Pro
• Estimated delivery dates powered by AI on Pro

Strengths and weaknesses

• Strength: Free plan covers 30 labels a month with unlimited store connections
• Strength: Pro starts at $17 a month for up to 200 labels
• Strength: Up to 5 users and chat and phone support on Pro
• Weakness: Free plan is limited to 1 user and charges 5 cents per label on your own carrier account
• Weakness: Branded tracking needs the paid Pro plan
• Weakness: Premier pricing is by quote

Key facts

• Free plan: Yes, up to 30 labels a month
• Pro price: From $17 per month, $205 per year
• Carriers: 40+
• Users on Pro: Up to 5

Where it ranks

Shippo is No. 1 in our Best Shipping Software for Ecommerce verdict.