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Review · Travel

Priceline review

A US travel agency for hotels, flights, rental cars, packages and cruises, known for Express Deals and its free VIP program.

By the KeenVerdict research desk · Updated November 9, 2026

Features (40%)
8.6
Ease of use (30%)
8.4
Value (30%)
8.6

Priceline is the best agency for US hotel and car deals. Its free VIP program grows with completed trips: Blue at 2, Gold at 5 and Platinum at 20, with hotel savings up to 50% at a growing number of hotels and rental car discounts up to 20%. A VIP Family account lets up to five friends or relatives pool bookings toward status. Priceline now shows hotel prices with taxes and fees included, which makes total-cost comparison easier, and it advertises free cancellation on most hotels and rental cars. Express Deals add savings for flexible travelers, though the hotel name is shown only after booking, so you trade certainty for price. Priceline says members always get its best price and backs that with a Best Price Guarantee. The drawbacks: some of the best deals are reserved for the app, and the site is built for US travelers. For a domestic trip where the hotel or car is the big expense, check Priceline before booking elsewhere.

Who it is for

US travelers who want discounted hotels and rental cars and are willing to try opaque deals.

Price

Free to use; Priceline VIP membership is free with VIP discounts on hotels and rental cars.

Become a member for FREE! No strings attached.
Quoted from the vendor pricing page on November 9, 2026.

Key features

  • Free VIP program with Blue at 2 trips, Gold at 5 and Platinum at 20 completed trips
  • Best Price Guarantee that refunds the difference
  • Express Deals with discounted hotels where the provider is shown after booking
  • VIP rental car discounts of up to 20% and hotel savings of up to 50% at select hotels
  • Hotel prices shown with taxes and fees included, plus free cancellation on most hotels and rental cars

Strengths and weaknesses

  • Strength: Hotel prices include taxes and fees up front
  • Strength: VIP Family lets up to five people pool bookings toward status
  • Strength: 24/7 support
  • Weakness: Express Deals reveal the hotel only after you pay
  • Weakness: Best deals are often app-only
  • Weakness: Mainly aimed at US travelers

Key facts

  • Loyalty program: Priceline VIP, free
  • VIP tiers: Member, Blue, Gold, Platinum
  • Price guarantee: Yes, refunds the difference
  • Support: 24 hours a day, 7 days a week

Where it ranks

Priceline is No. 6 in our Best Travel Booking Sites verdict.

Alternatives we scored

Visit priceline.com · Questions or corrections: editorial@keenverdict.com