KeenVerdict

Review · Travel

Booking.com review

A global online travel agency with more than 28 million reported accommodation listings, plus flights, cars and attractions.

By the KeenVerdict research desk · Updated November 9, 2026

Features (40%)
9.2
Ease of use (30%)
8.8
Value (30%)
8.8

Booking.com is the strongest place to pay for a stay. Its about page reports more than 28 million accommodation listings, including over 6.6 million homes and apartments, in 43 languages with 24/7 support, and the site also sells flights, car rental, attractions and airport taxis. The free Genius program is the main value lever: a free account gives 10% off select stays and rental cars, 5 bookings in 2 years reaches Level 2 with up to 15% off plus free breakfasts and upgrades at select properties, and 15 bookings reaches Level 3 with up to 20% off and priority support. Booking.com says members are never demoted, so the levels stay. The caveats are clear on the Genius page itself: discounts cover 850,000 participating properties rather than all of them, and they apply to the price before taxes and fees. Flights are available but feel secondary. For hotel-heavy travelers, few sites reward repeat bookings this simply.

Who it is for

Travelers booking hotels and apartments who want loyalty discounts without paying a fee.

Price

Free to use; Genius loyalty program is free with an account and starts at 10% off select stays.

Just create a free Booking.com account to unlock instant discounts.
Quoted from the vendor pricing page on November 9, 2026.

Key features

  • 28 million+ reported accommodation listings, including 6.6 million+ homes and apartments
  • Genius Level 1: 10% off select stays and rental cars after signing in
  • Genius Level 2 after 5 bookings in 2 years: 10% to 15% off, free breakfasts and room upgrades at select stays
  • Genius Level 3 after 15 bookings in 2 years: 10% to 20% off stays and priority support
  • Stays, flights, car rental, attractions and airport taxis, with 24/7 customer support in 43 languages

Strengths and weaknesses

  • Strength: Largest accommodation inventory we found on a vendor page
  • Strength: Genius levels are kept for life once reached
  • Strength: Discounts at 850,000 participating properties
  • Weakness: Genius discounts apply only at participating properties
  • Weakness: Discounts are applied before taxes and fees, so the saving on the total is smaller
  • Weakness: Flight search is less developed than its hotel search

Key facts

  • Listings: 28 million+ reported accommodation listings
  • Loyalty program: Genius, free, 3 levels
  • Languages: 43
  • Support: 24/7

Where it ranks

Booking.com is No. 2 in our Best Travel Booking Sites verdict.

Alternatives we scored

Visit booking.com · Questions or corrections: editorial@keenverdict.com