Phrase review

Phrase is the most complete platform here for a company that runs localization as a program. Its business plans bundle Phrase TMS for documents and marketing content with Phrase Strings for software, plus machine translation with custom profiles and glossaries, Language Quality Assessment, vendor management and workflow automation. The Team plan lists unlimited TMS seats, 20 Strings seats, 2,500,000 TMS processed words a year, 12,000,000 machine translation units and 25,000 AI units, with integrations for Figma, Slack and WordPress. Business adds single sign-on, branching, advanced translation memory and unlimited MT profiles. There is also a Software UI/UX plan for product teams and a Freelancer plan for individual translators. The downside is complexity: usage is counted in several units, the Team plan is sold through sales, and smaller businesses may never use most of it. The figures on the page we fetched did not show a currency symbol, so the USD price is pending.

Who it is for

Localization teams in larger companies that manage vendors, workflows and many content types.

Price

14-day free trial; Team and Software UI/UX plans billed annually (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Phrase TMS for documents and Phrase Strings for software, both on business plans
• Machine translation profiles, glossaries and Language Quality Assessment
• Integrations with Figma, Slack, WordPress and, on higher plans, Drupal and Zendesk
• Unlimited TMS seats and unlimited languages on business plans
• Separate plans for software teams and for freelancers and language service providers

Strengths and weaknesses

• Strength: 14-day free trial of the platform on all plans
• Strength: 24/7 customer support across all plans
• Strength: Vendor management and quality scoring built in
• Weakness: Team plan pricing requires contacting sales
• Weakness: Usage is metered in several units: words, MTUs and AI units
• Weakness: More setup than a website or document translator

Key facts

• Free trial: 14 days
• Team plan capacity: 2,500,000 TMS processed words per year
• Team plan seats: Unlimited TMS seats, 20 Strings seats

Where it ranks

Phrase is No. 7 in our Best AI Translation Tools verdict.