Mixpanel review

Mixpanel is the most price-transparent of the large product analytics vendors. The Free plan includes unlimited seats, up to 1M events a month, 10,000 session replays, up to 1,000 monthly experiment users, 10 active feature flags and funnels and retention analysis. Growth starts at $0 with 1M events included, and its published table shows $100 per month at 1.5M events, $185 at 2M and $270 at 3M on annual billing. Growth also raises limits to 20M events and 500,000 session replays a month, adds unlimited saved cohorts, metrics and reports, custom and borrowed properties and up to 5 alerts per project. Enterprise, on a quote, goes up to 1T events a month and adds unlimited alerts with anomaly detection, data verification and root cause analysis. Annual billing matters: Mixpanel shows $480 a year in savings at 1.5M events. For teams that want to forecast their bill from event volume, it is the easiest large vendor to budget for.

Who it is for

product and growth teams that want a clear per-event price as they scale

Price

Free plan with 1M events a month; Growth starts at $0 with 1M events included and costs $100 per month at 1.5M events billed annually.

1.5M events/month: $100/month, $1,200/year (18M events/year)
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Free plan includes unlimited seats, 1M events a month and 10K session replays
• Growth goes up to 20M events and 500K session replays a month
• Up to 10 active feature flags on Free and 50 on Growth
• Funnels and retention analysis on every plan
• Enterprise adds anomaly detection, data verification and root cause analysis

Strengths and weaknesses

• Strength: Published event-volume price table, for example $185 per month at 2M events billed annually
• Strength: Unlimited seats on the Free plan
• Strength: Startups founded under 5 years ago with up to $8M in funding can get the first year free
• Weakness: Monthly billing costs more: annual billing saves $480 a year at 1.5M events
• Weakness: Growth caps alerts at 5 per project
• Weakness: Metric Trees is a paid add-on on Enterprise only

Key facts

• Free plan: 1M events a month, 10K session replays
• Growth limit: Up to 20M events a month
• Seats: Unlimited on Free

Where it ranks

Mixpanel is No. 2 in our Best Product Analytics Tools verdict.