Hotjar (Contentsquare) review

Hotjar is now part of Contentsquare, and hotjar.com pricing redirects to Contentsquare's Experience Analytics plans. Every plan includes session replays, heatmaps, funnels, surveys and integrations. The Free plan costs $0 forever with 1 month of data access, 1 project, replays, heatmaps and funnels, error and performance monitoring, basic surveys and an MCP connection for LLMs. Growth starts at $39 per month billed yearly, or $49 paid monthly, for 7k sessions with 7k replays, and adds 13 months of data access, 3 projects, zone-based heatmaps, path analysis, impact quantification and Sense AI features such as replay and heatmap summaries. Pro and Enterprise are custom and add event-based cross-session journeys, error analysis, revenue attribution and A/B testing analysis. It is the most approachable tool here for seeing what users do on a page, but it is a qualitative behavior tool first, so pair it with an event analytics tool for retention cohorts.

Who it is for

small product and UX teams that want heatmaps and replays on a low budget

Price

Free plan; Growth from $39 per month billed yearly ($49 monthly) for 7k sessions; Pro and Enterprise are custom.

Growth From $39 / month
Quoted from the vendor pricing page on November 12, 2026.

Key features

• All plans include session replays, heatmaps, funnels and surveys
• Growth adds zone-based heatmaps, path analysis and impact quantification
• 13 months of data access and 3 projects on Growth
• Sense AI chat, session replay summaries and heatmap summaries on Growth
• MCP connection to LLMs on the Free plan

Strengths and weaknesses

• Strength: Growth starts at a published $39 per month billed yearly
• Strength: Free plan includes replays, heatmaps, funnels and basic surveys
• Strength: Yearly billing saves 20%
• Weakness: Free plan keeps only 1 month of data and 1 project
• Weakness: Event-based, cross-session path analysis needs the custom Pro plan
• Weakness: Less suited to event-level product metrics than dedicated product analytics tools

Key facts

• Free plan: 1 month data access, 1 project
• Growth: From $39 per month billed yearly
• Data access on Growth: 13 months

Where it ranks

Hotjar (Contentsquare) is No. 5 in our Best Product Analytics Tools verdict.