Frill review

Frill does three things: an idea board where customers submit and vote on requests, a roadmap that shows what is planned, and announcements that tell users what shipped. It is the simplest tool on this list and the pricing reflects that. Startup costs $25 per month for 50 active ideas and one survey, Business is $49 with unlimited ideas and three surveys, and Growth at $149 adds the privacy and white labeling options plus unlimited surveys. Every plan includes unlimited teammates and unlimited tracked users, which avoids the per-user growth that Canny's tracked user model can bring. Features such as similar idea detection, smart merge, vote on behalf, priority factors and a priority matrix help with light prioritization, and there is a Canny import. The limits are clear: there is no free plan, the timeline roadmap view is still marked coming soon, and it does not try to cover strategy, specs or release planning.

Who it is for

Small SaaS teams that want a customer idea board and public roadmap at a flat price.

Price

Startup $25 per month; Business $49; Growth $149; Enterprise $349.

Startup $25 per month Get Started 50 Ideas 1 Survey
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Idea board with voting, similar idea detection and smart merge
• Public roadmap with drag and drop
• Announcements with scheduling, segmentation and multiple languages
• In-product NPS, CSAT and poll surveys
• Embeddable widget, SSO, webhooks and developer API

Strengths and weaknesses

• Strength: Flat monthly price with unlimited teammates and tracked users
• Strength: 14-day free trial with no credit card
• Strength: Canny import for teams switching
• Weakness: Startup plan caps active ideas at 50
• Weakness: No permanent free plan
• Weakness: Timeline roadmap view is listed as coming soon

Key facts

• Free trial: 14 days
• Teammates: Unlimited on every plan
• Tracked users: Unlimited

Where it ranks

Frill is No. 7 in our Best Product Management Software verdict.