Durable review

Durable is built for exactly the angle of this list: a small business owner with a short description and no web experience. You answer three questions, the AI writes and lays out the site, and a drag-and-drop editor lets you change layout, images, headings and fonts. Where Durable differs from general builders is everything around the site. The Launch plan at $25 per month, or $22 billed yearly, adds a built-in CRM, unlimited bookings synced to your calendar, automatic lead replies, 1,000 AI credits a month for blog posts and keyword research, and a free custom domain worth up to $20. The free plan is a real trial with a site preview and 300 AI credits, but it stays on a durable.site subdomain with branding and caps the CRM at 10 customers. Design depth is lighter than canvas tools, so brand-heavy businesses may outgrow it.

Who it is for

Service businesses that want a site plus leads, bookings and a CRM without extra tools

Price

Free plan; Launch from $25 per month, or $22 per month billed yearly.

$25/m Everything you need to get found, booked, and paid.
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Answer 3 questions about your business and AI builds the site
• Built-in CRM, unlimited bookings synced to your calendar and lead replies on Launch
• 1,000 AI credits a month on Launch for blog posts, site edits and keyword research
• Free custom domain worth up to $20 with paid plans
• Advanced SEO and GEO, including structured data and llms.txt

Strengths and weaknesses

• Strength: Fastest start here: Durable says a site is ready in 30 seconds
• Strength: Free plan includes a website preview and 300 AI credits to try
• Strength: CRM and booking tools are in the same subscription
• Weakness: Free plan uses a durable.site subdomain and keeps Durable branding
• Weakness: Free CRM holds only 10 customers
• Weakness: Fewer design controls than canvas tools such as Framer or Webflow

Key facts

• Free plan: Yes, 300 AI credits total and 10 CRM customers
• Launch: $25 per month or $22 per month billed yearly
• Grow: $49 per month with unlimited team members

Where it ranks

Durable is No. 3 in our Best AI Website Builders verdict.