Craft.io review

Craft.io is a dedicated product management tool that puts backlog prioritization and roadmaps first. Teams organize features in a flexible hierarchy, write specs from templates, and rank work with built-in methods including RICE, MoSCoW, SAFe WSJF and Kano. Roadmaps come as tables, timelines, kanban boards and swimlanes, with a presentation mode and password-protected share links on paid tiers above Starter. Starter costs $19 per editor per month on yearly billing and covers one workspace, up to three workspace views and five custom fields. Pro, at $79, removes those limits and adds dependencies, unlimited dev tool syncs and design tool integrations, while the feedback portal, OKRs and capacity planning are $15 add-ons per editor. Enterprise bundles every add-on with portfolio roadmaps, SSO and Salesforce, Slack and Teams integrations. Contributors are free on every plan. The gap between Starter and Pro is large, so check the limits before committing.

Who it is for

Small and mid-size product teams that want a dedicated roadmap and prioritization tool at a low entry price.

Price

Starter $19 per editor per month billed yearly; Pro $79; Enterprise custom.

Starter Start building great products with confidence. $19 per editor/month
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Table, timeline, kanban and swimlane roadmaps
• RICE, MoSCoW, WSJF and Kano prioritization
• Backlog management with spec templates and PDF export
• Two-way sync with development tools
• Feedback portal, OKRs and capacity planning as $15 add-ons on Pro

Strengths and weaknesses

• Strength: Unlimited free contributors on every plan
• Strength: 14-day free trial with no credit card
• Strength: Many built-in prioritization methods
• Weakness: Starter allows one workspace and up to 5 custom fields
• Weakness: Feedback portal is not available on Starter
• Weakness: Pro jumps to $79 per editor

Key facts

• Free trial: 14 days
• Annual discount: 20%
• Contributors: Unlimited and free

Where it ranks

Craft.io is No. 5 in our Best Product Management Software verdict.