Brand24 review

Brand24 is the most complete social listening tool that still publishes its prices. The Individual plan costs $199 per month billed annually and covers 3 keywords and 2K mentions a month for one user, which suits a single brand with modest volume. Most teams will want Team at $299, which raises the cap to 7 keywords and 10K mentions, adds hourly updates and allows unlimited users. Source coverage is wide for a self-serve tool: the pricing page lists Facebook, Instagram, X, TikTok, YouTube, Reddit, LinkedIn, Twitch, news, blogs, podcasts, newsletters and reviews. PR teams get reach tracking, a Presence Score and AVE to put a money value on coverage, along with storm alerts and PowerPoint exports. The limits are real: AI topics and insights are capped by project count below Enterprise, and real-time collection starts on Pro at $399. For brands that want sentiment, competitor tracking and news in one place without a sales cycle, it is the best balance on this list.

Who it is for

Small and midsize brand, PR and marketing teams that want published prices, fast setup and unlimited users from the Team plan up.

Price

Individual from $199 per month billed annually ($249 monthly); 14-day free trial.

Individual Ideal for tracking a small brand $ 249 per month $ 199 per month, billed annually
Quoted from the vendor pricing page on November 10, 2026.

Key features

• Sources include Facebook, Instagram, X, TikTok, YouTube, Reddit, LinkedIn, news, blogs, podcasts, newsletters and reviews
• AI sentiment analysis on every plan, with AI topics, insights and events detection on Pro and up
• Presence Score, reach tracking and AVE (advertising value equivalency) for PR reporting
• Storm alerts, Slack and Microsoft Teams integrations, and PDF, Excel and PowerPoint reports
• API and MCP access, plus an optional AI Visibility module that tracks brand mentions in AI assistants

Strengths and weaknesses

• Strength: Published prices on every self-serve tier
• Strength: Unlimited users from the Team plan at $299 per month billed annually
• Strength: Broad source list that covers podcasts, newsletters and reviews as well as social
• Weakness: Individual allows only 3 keywords, 2K mentions a month and one user
• Weakness: Updates every 12 hours on Individual; real-time updates start on Pro
• Weakness: AI insights are capped at 2 projects on Pro and 5 on Business

Key facts

• Plans: Individual $199, Team $299, Pro $399, Business $599 (annual), Enterprise from $1,499
• Entry limits: 3 keywords, 2K mentions a month, 1 user
• Free trial: 14 days

Where it ranks

Brand24 is No. 1 in our Best Social Listening Tools verdict.