KeenVerdict

Review · Consumer tech

Allstate Identity Protection review

Identity monitoring and restoration plans from the insurer, from a $3 restoration-only tier to the Blue plan with 3-bureau monitoring.

By the KeenVerdict research desk · Updated November 10, 2026

Features (40%)
8.8
Ease of use (30%)
8.4
Value (30%)
8.9

Allstate Identity Protection gives households the widest price ladder in the category. The Identity Restoration plan costs $3 per month for one person or $6 for a family and covers full-service restoration, a case tracker and $25K of identity theft expense coverage, with no monitoring. Essentials at $9.99 adds 1-bureau credit monitoring and identity monitoring, Premier at $17.99 adds transaction monitoring of cards and bank accounts, social media monitoring and $1M in expense coverage, and Blue at $19 adds 3B credit monitoring, cybersecurity for devices and up to $1M for stolen 401k and HSA funds. Every family plan covers you plus 10 members, which Allstate puts as low as $3.28 per person on Blue. Dark web monitoring is not in the cheaper tiers, so families who want those alerts should start at Premier. The comparison page is long and footnoted, which makes picking a tier slower than at Aura or LifeLock.

Who it is for

Large households that want one family plan for up to 11 people, and budget buyers who only want restoration help.

Price

Identity Restoration $3 per month individual, $6 family; Essentials $9.99; Premier $17.99; Blue $19 per month individual, $36 family.

Identity Restoration Our simple, affordable identity recovery plan. individual $ 3.00 / mo family $ 6.00 / mo
Quoted from the vendor pricing page on November 10, 2026.

Key features

  • Family plans cover you plus 10 members
  • Identity Restoration plan with full-service restoration and a case tracker
  • Dark web monitoring for compromised credentials on Premier and Blue
  • 3B credit monitoring and reports on the Blue plan
  • Up to $1M identity theft expense coverage and 401k or HSA reimbursement on Blue

Strengths and weaknesses

  • Strength: $3 restoration plan is the cheapest paid entry on this list
  • Strength: Family plans spread cost across up to 11 people
  • Strength: U.S.-based 24/7 support by phone or email
  • Weakness: Dark web monitoring is not in the cheaper tiers
  • Weakness: Essentials and Premier monitor only 1 credit bureau
  • Weakness: Many reimbursement limits differ between plans, so the comparison table takes reading

Key facts

  • Free trial: 30 days free, per the vendor
  • Family plan: You plus 10 members
  • Cheapest plan: Identity Restoration, $3 per month
  • Top plan: Blue, $19 individual or $36 family per month

Where it ranks

Allstate Identity Protection is No. 2 in our Best Identity Theft Protection Services verdict.

Alternatives we scored

Visit allstateidentityprotection.com · Questions or corrections: editorial@keenverdict.com