9 Best Data Removal Services of 2026

Incogni is built for people who want to sign up once and stop thinking about brokers. The Standard plan costs $7.99 per month when billed annually, $95.88 a year, and sends recurring opt-out requests to more than 420 data brokers. Incogni says that list covers both people search sites, which it scans for matches, and private brokers whose databases cannot be searched, where it sends opt-out requests based on details such as your region. Every plan handles multiple emails, addresses and phone numbers and sends monthly progress reports, and the dashboard shows the expected removal time for each broker. The Unlimited plan, $14.99 per month billed annually, adds an Exposure Scanner, a Privacy Score, live phone support and unlimited custom removal requests handled by Incogni privacy specialists. Family plans cover you plus 4 members. The main catch is price on monthly billing: Standard jumps to $15.98 per month, and Incogni itself notes that some requests take more than 30 days.

Optery stands out for letting you see your exposure before committing. Its Free Basic plan gives a personalized exposure report with screenshots, a scan of Google and Bing results and self-service tools to file removals yourself, with reports every quarter. Paid plans automate the work. Core costs $3.25 per month billed yearly ($39) or $3.99 monthly and removes you from 375+ sites with monthly scans, but it is limited to one name and one city and state, and no human agent is assigned. Extended, at $149 a year, raises coverage to 555+ sites, allows unlimited name variations and past locations, assigns a human Privacy Agent and sends before and after screenshot reports about every 90 days. It can also blur your home on Google Maps and Apple Maps. Ultimate, at $249 a year, reaches 620+ sites and adds unlimited custom removal requests across 935+ sites in total. The spread between tiers is wide, so match the plan to how many names and addresses you need covered.

DeleteMe, run by Abine, is the most established name here and leans on people as well as automation. Its Privacy Advisors search hundreds of data brokers and people search sites, submit opt-out requests and send quarterly privacy reports, and DeleteMe says they have completed more than 141 million successful opt-out removals. Every plan lets you add unlimited aliases, previous names and email addresses, includes custom removal requests on top of the automated service and adds email and phone masking tools. Support runs by email, chat and phone, and new opt-outs are added through the year at no extra cost. Plans come for 1, 2 or 4 people on 1 or 2 year terms; the 2 person, 2 year plan was billed at $349.00 when we checked, but the single person price did not render in a form we could verify, so we mark pricing as pending. The service is limited to US residents, and the multi-year terms suit people who are sure they want ongoing removal.

Privacy Bee publishes the longest broker list on this page and breaks it down by category. Essentials, about $8 per month when billed annually, covers 556 people search sites and affiliates with a mostly automated approach and DIY guides for anything outside the list. Pro, about $16 per month billed annually, is the plan most buyers should compare against rivals: 1,353 data brokers across people search, list brokers, advertising, background check, recruiting, healthcare and more, plus unlimited custom sites from 185,212 supported. Privacy Bee handles everything on Pro with automation and human analysts in its Global Response Team. Every plan protects unlimited aliases, addresses, phone numbers and email addresses. Signature, about $67 per month, is aimed at executives and people in crisis, with takedowns within 24 hours by US-based analysts in Atlanta. Prices are approximate monthly figures for annual billing, and the jump from Essentials to Pro doubles the cost.

EasyOptOuts is the budget answer. For $19.99 a year it opts you out of 200+ of the most visible data brokers and people search sites, including names such as Spokeo, Whitepages, BeenVerified and FastPeopleSearch, and it publishes the full list. The process is fully automated: you give basic details in about five minutes, results arrive in about two weeks, and the service scans again every four months. The company says it asks for less information than rivals and keeps third party analytics to a minimum. It also cites a Consumer Reports study that found it among the two most effective services tested while charging the least of seven. The trade-offs follow from the price. Coverage stops at about 200 sites, there are no custom removal requests, and rescans come every four months rather than monthly, so profiles that reappear may stay up longer than with Optery or OneRep.

OneRep is a straightforward pick for families and for anyone who wants to try before paying. The Individual plan, listed at $8.33 per month, removes you from 317 people search sites, scans monthly for new exposures, handles unlimited phone numbers, addresses and name variations and adds data breach monitoring and monthly email reports. Individual Pro at $15.95 per month raises coverage to 876 brokers by adding 559 non-public data brokers, and adds a dedicated privacy expert for complex cases plus unlimited custom removal requests. Family plans cover up to 6 people, from $15.00 per month for the base plan and $29.95 for Family Pro. Every plan starts with a 5-day free trial, and OneRep says annual billing saves up to 47%. It is candid about limits: it only works with data broker sites, needs the exact URL for custom requests and notes that some brokers may not honor opt-outs.

Aura is not a removal-only service, but its data removal is included on every plan, which makes it worth comparing if you also want identity protection. The Individual plan costs $12 per month billed annually or $15 monthly and includes removal requests to 425+ sites, including people search sites, junk mail lists, real estate data brokers and Google search results. On top of that you get 3-bureau credit monitoring, an instant credit lock, home and auto title monitoring, $1M of identity theft insurance, antivirus, a VPN and a password manager. The Family plan covers 5 adults and unlimited kids for $32 per month billed annually with $5M of insurance. Aura offers a 14-day free trial. If broker removal is the only thing you need, Incogni or Optery cost less for similar coverage, but if you were going to buy identity theft protection anyway, Aura avoids paying for two subscriptions.

Norton Privacy Monitor Assistant is a standalone removal service from the antivirus maker, sold at $129.99 per year or $12.99 per month. Norton says it removes personal information from over 2,000 data broker sites and databases, with support agents handling the removal requests and following up with brokers for you. The service rescans broker sites every 90 days and resubmits requests if your data is reposted, and it also flags old and breached accounts you may want to close, with an easy way to unsubscribe. A free scan on the product page shows what it finds before you pay, though Norton notes it does not search all broker sites. Compared with removal specialists, the 90 day cycle is slower than the monthly scans at Optery and OneRep, and the annual price is higher than Incogni Standard. It fits best if you already trust Norton and want agents, not a self-serve dashboard, to do the work.

Kanary has moved toward people with a specific threat model rather than casual buyers. The Core plan, $250 per year per account, finds and removes exposed data on search engines and data brokers, with monthly scans, monthly managed removal requests and 24 to 48 hour email support. Advanced, $500 per year, adds social media and AI/LLM site types, weekly scans and options for daily scans, unlimited custom removals, address confidentiality enrollment and escalation to state attorneys general, though Kanary notes some advanced configurations cost extra. Family members are 50% off on either plan, and a mobile app shows results and escalations. Teams of 5 or more seats get SSO, an API and a SOC 2 certified setup for protecting executives or clients. For most households the price is hard to justify against Incogni or Optery, but the social media and AI coverage is uncommon.