Review · AI tools
Submagic review
An AI editor for short-form video that adds captions, B-roll, zooms and cleanup to your own clips.
By the KeenVerdict research desk · Updated November 9, 2026
- Features (40%)
- 8.0
- Ease of use (30%)
- 9.0
- Value (30%)
- 8.4
Submagic focuses on the finishing pass that makes a short clip watchable: captions, B-roll, zooms and cleanup. You upload a vertical clip and its AI adds auto captions, and you trim it by editing text. Starter costs $12 per member per month billed yearly or $19 monthly, with 45 credits per member, which Submagic equates to about 15 videos or 5 Magic Clips, plus free B-roll and audio, text-based trimming, 1080p export at 30 FPS and API access. Pro at $23 per member per month on annual billing raises the limit to 5-minute videos and 120 credits, and adds AI auto zooms, removal of bad takes and silences, clean audio, Storyblocks B-roll and a Brand Kit. Business at $41 adds 4K export at 60 FPS and 30-minute videos. The trade-off is scope: Starter caps input at two minutes, so this is a tool for shorts, not for cutting a full episode. Teams that already film vertical content and want a consistent, captioned look will get the most from it.
Who it is for
Creators who want polished, captioned shorts from their own footage in minutes.
Price
Starter $12 per member per month billed yearly, $19 monthly.
$12 /member/mo billed yearly
Quoted from the vendor pricing page on November 9, 2026.
Key features
- AI auto captions on every plan
- Text-based trimming
- Free B-roll and audio, with Storyblocks on Pro
- AI auto zooms and removal of bad takes and silences on Pro
- Magic Clips for turning longer videos into shorts
Strengths and weaknesses
- Strength: Starter costs $12 per member per month on annual billing
- Strength: No watermark on paid plans
- Strength: API and integrations included from Starter
- Weakness: Starter caps videos at 2 minutes
- Weakness: Starter's 45 credits cover about 15 videos a month
- Weakness: Auto zooms, bad-take removal and clean audio need Pro
Key facts
- Starter credits: 45 per member, about 15 videos
- Max video length: 2 minutes on Starter, 5 on Pro
- Export: 1080p at 30 FPS on Starter
Where it ranks
Submagic is No. 6 in our Best AI Video Editors verdict.
Alternatives we scored
Visit submagic.co · Questions or corrections: editorial@keenverdict.com