Sprout Social review

Sprout Social has the deepest feature set on this list, especially for engagement and customer care. Essentials, from $79 per seat per month billed yearly, is a publishing plan for up to 5 profiles with optimal send times and profile and post reporting. Standard, at $199 per seat, adds the consolidated inbox, collaboration tools, keyword and location monitoring and review management. Professional, at $299, unlocks unlimited profiles, message tagging and wider competitor, tag and paid insights. Advanced, at $399, adds sentiment in the Smart Inbox and reviews, Message Spike Alerts, the Sprout API, helpdesk integrations and customer care reports. Every plan includes the Trellis AI agent with 100 credits per seat a month, and listening, premium analytics and employee advocacy are add-ons. The problem for smaller teams is cost: three people on Professional pay close to $900 a month before add-ons. For brands with a dedicated care team and budget, it is hard to beat on depth.

Who it is for

Mid-size and large brands with dedicated social and customer care teams.

Price

Essentials from $79 per seat per month billed yearly, $99 billed monthly.

Essentials $ 79 per seat/month $99 per seat/month billed monthly.
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Essentials plan for publishing with optimal send times and post-level reporting
• Consolidated inbox, keyword monitoring and review management from Standard
• Unlimited profiles, message tagging and competitor insights on Professional
• Sentiment in the Smart Inbox, Message Spike Alerts and helpdesk integrations on Advanced
• Trellis AI agent with 100 credits per seat a month on all plans

Strengths and weaknesses

• Strength: Deep engagement and customer care tooling
• Strength: 30-day free trial with no credit card
• Strength: Listening, premium analytics and employee advocacy add-ons
• Weakness: Standard costs $199 per seat per month billed yearly
• Weakness: Essentials and Standard allow only 5 social profiles
• Weakness: Listening and premium analytics cost extra

Key facts

• Free trial: 30 days, no credit card
• Paid plans: Essentials, Standard, Professional, Advanced, Enterprise
• Social profiles: 5 on Essentials and Standard, unlimited from Professional

Where it ranks

Sprout Social is No. 7 in our Best Social Media Management Tools verdict.