Metricool review

Metricool prices by brand rather than by user or profile, which makes it cheap for freelancers and small agencies with several small clients. The free plan manages one brand across most networks, schedules up to 20 posts a month, tracks 5 competitors and keeps 30 days of analytics, though it leaves out LinkedIn and X. Starter, from $20 per month billed yearly for up to 5 brands and $36 for up to 10, adds unlimited publishing, LinkedIn, analytics with unlimited history, up to 100 competitors, PDF and PPT reports, multiple link in bio pages and Canva and Google Drive integration. Advanced, from $53 per month for up to 15 brands, adds team and client management, roles, post approvals, full X analytics, custom report templates, a Looker Studio connector and API access. Metricool also includes an inbox, ads reporting and an MCP connection for AI assistants. The catch is that collaboration features sit on Advanced and some features, such as X, are paid add-ons.

Who it is for

Freelancers and small agencies that want scheduling and analytics for several brands at a low price.

Price

Free plan for 1 brand; Starter from $20 per month billed yearly for up to 5 brands.

Starter From $20/month Sign up now
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Free plan for 1 brand with 20 scheduled posts a month and 30 days of analytics
• Unlimited publishing and analytics with unlimited history on Starter
• Competitor analysis for up to 100 profiles on Starter
• Team and client management, roles and post approvals on Advanced
• Looker Studio connector, API access and custom report templates on Advanced

Strengths and weaknesses

• Strength: Permanent free plan
• Strength: Starter covers up to 5 brands, and 10 brands cost $36 per month
• Strength: Annual billing saves up to 24%
• Weakness: The free plan cannot connect LinkedIn or X
• Weakness: Team roles and approvals wait for Advanced from $53 per month
• Weakness: X posting and advanced analytics are add-ons

Key facts

• Free plan: Yes, 1 brand and 20 posts a month
• Paid plans: Starter, Advanced, Custom
• Annual discount: Up to 24%

Where it ranks

Metricool is No. 5 in our Best Social Media Management Tools verdict.