Later review

Later is a planner first, built around a visual calendar where you drag media and text posts into place. Plans are sold in social sets, each holding one profile on each of the eight supported platforms: Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat. Starter, at $18.75 per month billed yearly, covers one social set and one user, 30 posts per profile a month, 5 AI credits, 3 months of analytics and link in bio. Growth, at $37.50 per month billed yearly, adds a second set and user, the social inbox, internal and external approvals, custom roles, UGC collection, 180 posts per profile and a year of analytics. Scale, at $82.50, adds custom analytics, competitive benchmarking, Meta ads analytics, brand mentions and unlimited posts for four users. Extra users cost $3.75 per month each. Agencies with many clients will find social sets restrictive, and replying to comments only starts on Growth.

Who it is for

Brands and creators focused on visual platforms like Instagram, TikTok and Pinterest.

Price

Starter from $18.75 per month billed yearly for 1 social set and 1 user.

Starter For casual scheduling $ 18.75 USD/month* Billed yearly
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Visual drag and drop planner across all supported platforms
• Best time to post for Instagram, Facebook and TikTok
• Social inbox, approvals and UGC collection on Growth
• Competitive benchmarking and Meta ads analytics on Scale
• Link in bio on every plan

Strengths and weaknesses

• Strength: Low entry price for a visual planner
• Strength: Supports Snapchat as well as the main networks
• Strength: Yearly billing takes 25% off
• Weakness: Starter caps posts at 30 per profile a month and has no inbox
• Weakness: Growth includes only 2 users
• Weakness: Analytics history is 3 months on Starter

Key facts

• Free trial: 14 days
• Paid plans: Starter, Growth, Scale
• Social set: One profile on each of 8 supported platforms

Where it ranks

Later is No. 6 in our Best Social Media Management Tools verdict.