Review · Sales & CRM
Insureio review
A CRM and application fulfillment platform for life, annuity, disability and long-term care agents.
By the KeenVerdict research desk · Updated November 12, 2026
- Features (40%)
- 7.2
- Ease of use (30%)
- 7.6
- Value (30%)
- 8.6
Insureio is a CRM aimed at agents who sell life insurance, annuities, disability and long-term care, and it pairs lead management with application fulfillment. The Basic plan costs $25 per month and includes the e-application and drop-ticket solution, unlimited quoting and lead capture widgets, unlimited brand profiles and customizable reporting. Marketing at $50 adds a personalized marketing website, pre-built campaigns and blast email, while Agency Management at $50 adds lead routing and assignment, a team dashboard view and agent recruiting tools. The top plan bundles both for $75. Through a partnership with Pinney Insurance, a case team handles e-applications, carrier requirements and e-policy delivery. The limits are clear: it has no P&C policy servicing or renewal automation, two add-ons are still listed as coming soon, and the site footer has not been updated since 2019, so buyers should confirm recent releases during the 30-day trial.
Who it is for
life insurance agents on a small budget
Price
Basic from $25 per month billed monthly; Marketing & Agency Management at $75.
Basic $ 25 billed monthly
Quoted from the vendor pricing page on November 12, 2026.
Key features
- Lead management with automated nurture and follow-up campaigns
- One-page e-application for 30+ carriers with drop-ticket fulfillment
- Quoters for life, simplified issue, final expense, no exam and annuities
- Lead routing and assignment plus hierarchy management on Agency Management
- Pre-built email templates, campaign builder and a personalized marketing website
Strengths and weaknesses
- Strength: Lowest paid starting price on this list at $25 per month
- Strength: 30-day free trial
- Strength: Application and case management handled with partner Pinney Insurance
- Weakness: Built for life and annuity sales, not P&C renewals
- Weakness: Bulk email and team view add-ons are marked coming soon
- Weakness: Site footer still reads 2012 to 2019, so check release notes before buying
Key facts
- Plans: Basic $25, Marketing $50, Agency Management $50, Marketing & Agency Management $75
- Free trial: 30 days
- Carriers on the one-page app: 30+
Where it ranks
Insureio is No. 8 in our Best CRM for Insurance Agents verdict.
Alternatives we scored
- AgencyZoom8.8
- HawkSoft8.5
- EZLynx8.4
- AgencyBloc8.2
Visit insureio.com · Questions or corrections: editorial@keenverdict.com