HypeAuditor review

HypeAuditor made its name on influencer analytics, and audience vetting is still its strongest feature. Reports cover any Instagram, TikTok, Twitch, X or YouTube account with 35+ metrics, including audience location, age and gender split, authenticity, reach and overall audience quality, and the company says its AI detects 95.5% of known fraud activity. Discovery searches a database of 227.2M+ accounts with AI search, keyword search, lookalikes, 27+ filters and a way to find influential customers. The campaign manager adds a built-in CRM, one-click AI outreach, automated contracting, payment tracking and a pre-launch performance forecast. Market analysis tools show competitor creators and strategies, and an API exposes discovery and report data. You can start for free with media plans, campaign management and demo versions of other features, but paid plans are quoted through sales. For brands that have been burned by fake followers, it is the best vetting tool here.

Who it is for

Brands and agencies that need to vet audience quality and fake followers before they pay creators.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Database of 227.2M+ accounts across Instagram, YouTube, TikTok, X and Twitch
• Reports with 35+ vetting metrics, authenticity checks and fraud detection
• AI search, keyword search, lookalikes and 27+ filters
• Campaign manager with CRM, automated contracting and payment tracking
• Competitor analysis, market research and a Discovery and Reports API

Strengths and weaknesses

• Strength: Strong audience quality and fraud analysis
• Strength: Covers five networks including X and Twitch
• Strength: Free start with media plans and campaign management
• Weakness: Paid pricing is only available through sales
• Weakness: Most advanced features are demo versions on the free account
• Weakness: Sales tracking is less central than on GRIN or Upfluence

Key facts

• Database: 227.2M+ accounts
• Vetting metrics: 35+
• Networks: Instagram, YouTube, TikTok, X, Twitch

Where it ranks

HypeAuditor is No. 7 in our Best Influencer Marketing Platforms verdict.